- Younger People, Social Media Shape Travel Trends for 2013
Engage:Affluent, Layton Han - Wednesday, December 26, 2012
When Virgin Galactic launched in 2004, I think we all knew th ...
- 'Mass Affluent' May Boost Retail Biz, Federal Coffers
MediaDailyNews, Wayne Friedman - Wednesday, December 19, 2012
The "Mass Affluent" -- those likely to be subjected to increased tax ...
- Seeking Simplification (In Theory, At Least)
Engage:Affluent, Stephen Kraus - Wednesday, December 19, 2012
In each of the last 36 years, we have begun the analys ...
- Near Entry-Luxury Segment A No-Man's Land?
Marketing Daily, Karl Greenberg - Thursday, December 13, 2012
GfK's Automotive Intentions and Purchases study finds that both consideration and loyal ...
- 5 Tips Luxury Marketers Can Learn From Showtime's 'Homeland'
Engage:Affluent, Carol Banks Setter - Wednesday, December 12, 2012
"Homeland," Showtime's 2012 Emmy-winning series, is a story of heroic efforts ...
- How The Best Luxury Brands Embrace The Social Revolution
Engage:Affluent, Ranvir Gujral - Wednesday, December 5, 2012
Last time I was in New York, I found myself ducking in ...
- Q&A: For Affluent Gen Y, Confidence Soars
Marketing Daily, Sarah Mahoney - Thursday, November 29, 2012
It won't take much to brighten the spirits of affluent consumers. ...
- Sugar Plums Or Lumps of Coal? What To Make Of The Holiday Forecasts
Engage:Affluent, Layton Han - Wednesday, November 28, 2012
Reading the outlook reports for Holiday 2012 can really make your he ...
- Money On Their Minds: A Look At Investments (Part 2)
Engage:Affluent, Stephen Kraus - Wednesday, November 21, 2012
Last month, we began exploring the roles of money and financial servic ...
- Jim Vurpillat: Cadillac ATS Ushers In New Buyers
Marketing Daily, Karl Greenberg - Friday, November 16, 2012
The new car gives the brand some legitimacy around backing public a ...
- Booming Affluence In China
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 16, 2012
China wants its economic engine to be fueled by more domestic deman ...
- Discerning Tastes Seek Digital Details
Engage:Affluent, Kyle Priest - Wednesday, November 14, 2012
Savvy affluent consumers have always had discerning taste. The trends we s ...
- Because You're Worth It: Marketing To An Audience That Treats Itself
Engage:Affluent, Skip Brand - Thursday, November 1, 2012
While most Americans will be celebrating modestly this holiday season, affluent customer ...
- Who Has Spent $300+ On A Camera?
Marketing Daily, Nina Lentini - Wednesday, October 31, 2012
Top 10 DMAs in which adults who say they have spent $3 ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Regain Their Loyalty: The Art Of Reactivating Dormant Luxury Buyers
Engage:Affluent, Layton Han - Wednesday, October 24, 2012
In the era of Groupon Reserve, how can luxury brands hope ...
- Money On Their Minds: A Look At Investments
Engage:Affluent, Stephen Kraus - Wednesday, October 17, 2012
Defining Affluents as the 59 million U.S. adults living in households wi ...
- Using Email To Sell High-Ticket Items
Engage:Affluent, Scott Neuberger - Wednesday, October 10, 2012
Much has been written about today's affluent consumers being device-crazy. For exampl ...
- Made For China
Engage:Affluent, Patricia Pao - Wednesday, October 3, 2012
Despite the weakened Chinese economy, the appetite for luxury goods remains stron ...
- Affluent Americans Are More Optimistic
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 28, 2012
Affluent Americans are feeling more hopeful as they take greater control ...
- The New Equation: Bad Economy; Good Marketing
Engage:Affluent, Layton Han - Wednesday, September 26, 2012
Economic growth has come to a halt; incomes are flat, the G ...
- Affluents' Hunger for Media Content Continues to Grow
Engage:Affluent, Stephen Kraus - Wednesday, September 19, 2012
Today we released the 2012 Mendelsohn Affluent Survey, marking our 36th consecuti ...
- Lifestyle Is In The Digital Air!
Engage:Affluent, Kyle Priest - Wednesday, September 12, 2012
Change of seasons creates powerful consumer engagement opportunities. ...
- Luxury Marketers Moving To Digital Advertising
Research Brief, Jack Loechner - Thursday, September 6, 2012
According to Martini Media, teamed with Digiday to poll marketers and ...
- Back to School Means Big Business
Engage:Affluent, Patricia Pao - Wednesday, September 5, 2012
Jing Daily believes that "sending a child abroad to study is consider ...
- The Changing Nature Of Affluence
Engage:Affluent, Skip Brand - Wednesday, August 29, 2012
Man, we love to come up with new catch-phrases and words. Th ...
- Lincoln To Build Presence In China
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
The Dearborn, Mich. automaker says the move to put Lincoln in Chi ...
- Mercedes-Benz Touts mBrace2 Telematics Platform
Raw, Karl Greenberg - Monday, August 27, 2012
Mercedes-Benz on Monday launched a new campaign to promote its mbrace2 telemati ...
- Secrets Of The Luxury Winners
Engage:Affluent, Layton Han - Wednesday, August 22, 2012
Ritz-Carlton. Omni Hotels. Alaska Airlines. Air Canada. These are the upscale bran ...
- IAB Rising Stars: Go Big Or Get Lost
Online Media Daily, Skip Brand - Monday, August 20, 2012
When it comes to these new mobile and tablet units, think abo ...