- The Modern Man Is The Modest Man
Engage:Men, Andy Tu - Thursday, July 31, 2014
What defines luxury to a man 2015? Is it a Rolex a ...
- Luxury Brands Need To Expand Perception Of Wealthy
Engage:Affluent, Frank Riolo - Wednesday, July 30, 2014
Recently, Advertising Age highlighted Cadillac's recent commercial featuring French model Magali Amade ...
- High-income US Households Find Quality At Warehouse Clubs
Research Brief, Jack Loechner - Friday, July 25, 2014
According to new research from Mintel, 38% of high income consumers belie ...
- The Smart Money's On Convertibles
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 23, 2014
If you drive a convertible, chances are you’re both more educated a ...
- Luxury Brands Need To Expand Perception of Wealthy
Engage:Affluent, Frank Riolo - Tuesday, July 22, 2014
As our country's population continues to evolve, whether it is due ...
- The Influencer Economy
Engage:Affluent, Stephen Kraus - Wednesday, July 16, 2014
As we explore how Affluents make media choices and purchase decisions, ...
- Millionaires Love Costco, Home Depot And Lowe's
Marketing Daily, Sarah Mahoney - Monday, July 14, 2014
New research from Mintel finds that high-income consumers even love the private-lab ...
- 7 Luxury Brands That Have Digital Media Wired
Engage:Affluent, Doug Grinspan - Wednesday, July 9, 2014
In 2014 when 80% of affluent customers prefer to do their resear ...
- Delivering On The 'Brand Promise' Is Key In Luxury
Engage:Affluent, Aditya Ghuwalewala - Tuesday, July 8, 2014
What luxury brands do consumers talk most about? Which ones are t ...
- Millennials Are the Future, But Boomers Are Today
Engage:Affluent, Bob Shullman - Wednesday, July 2, 2014
Recently my columns have focused on millionaire consumers, those with a person ...