- WPP's MediaCom Wins P&G's $75 Million Digital Media Duties For Latin America
MAD, Steve McClellan - Friday, October 31, 2014
The win is the latest in a string of victories for t ...
- Grammy's Selects MJD For Mobile Duties For 2015, 2016 Awards
MAD, Larissa Faw - Tuesday, October 28, 2014
The selection came after a formal review. The mobile assignment includes revampi ...
- Bloomin' Brands Puts $150 Million Media Assignment In Review
MAD, Steve McClellan - Monday, October 27, 2014
The incumbent, Dentsu Aegis Network's Carat, won the account after a 20 ...
- CP+B Lands Global Infiniti Assignment
MAD, Larissa Faw - Monday, October 27, 2014
With the win, Crispin, an MDC Partners ad shop, will open addition ...
- WPP's AKQA Successfully Defends Its Audi Digital AOR Assignment
MAD, Steve McClellan - Monday, October 27, 2014
Audi of America has named AKQA digital agency of record after ...
- Here's the Best-Ever Explanation of the Futility of the Ad Banner
Mediapsssst, Richard Whitman - Monday, October 27, 2014
In, perhaps the best explanation of the futility of ad banners ev ...
- Lloyds Reviews Media Planning And Buying
Around the Net In MAD London, Sean Hargrave - Monday, October 27, 2014
Lloyds Banking Group is reviewing its media planning and buying accounts f ...
- Johnnie Walker Reviews Its Global Ad Agency Assignment
MAD, Steve McClellan - Friday, October 24, 2014
BBH has handled creative duties as AOR for 15 years and ...
- Tiffany's Selects WPP's MEC For $100 Million Global Media Account
MAD, Steve McClellan - Friday, October 24, 2014
The selection follows the company's search earlier this year for a creati ...
- JC Penney Launches Media Agency Review
MAD, Steve McClellan - Friday, October 24, 2014
The retailer hasn't conducted a full-blown media agency review in over ...
- Goodby Silverstein NY Awarded 'New York Post' Creative Assignment
MAD, Steve McClellan - Thursday, October 23, 2014
It's a coup for Goodby's New York office, which opened its doo ...
- MRY Lands Del Monte Account, Heads West
MAD, Larissa Faw - Tuesday, October 21, 2014
Del Monte Foods is turning to MRY to make the iconic vegetab ...
- Bose Consolidates Global Media Chores With 3 Shops
MAD, Steve McClellan - Monday, October 20, 2014
Interpublic's MediaHub/Mullen retains the U.S. while sibling agency Initiative was awarded Cana ...
- First Citizens Bank Names A&G Digital AOR
MAD, Larissa Faw - Friday, October 17, 2014
The selection came after a competitive pitch. A&G will handle both consum ...
- Yet Another Ad Exec Says Getting Client Decision Makers in the Room Will Make Agency Life Easier
Mediapsssst, Richard Whitman - Sunday, October 19, 2014
Commenting on the increasingly fickle nature of today's high-speed advertising landscape, form ...
- Cumberland Packing Selects Harmelin As Its Media Agency
MAD, Steve McClellan - Thursday, October 16, 2014
Harmelin Media has been selected by Cumberland Packing Corp. to handle med ...
- Medifast Selects GKV As Its Agency of Record
MAD, Steve McClellan - Wednesday, October 15, 2014
The marketer of weight control products and programs spent about $25 milli ...
- WPP's MediaCom Lands $575 Million A-B InBev U.S. Media Assignment
MAD, Steve McClellan - Monday, October 13, 2014
The brewing giant spent around $575 million on ads in the U. ...
- Piston Awarded Creative, Media Duties For Avoya Travel
MAD, Steve McClellan - Thursday, October 9, 2014
The selection came after a competitive pitch process. Prior to the revie ...
- Butlins Seeks Creative Agency For 80th Birthday Strategic Review
Around the Net In MAD London, Sean Hargrave - Monday, October 6, 2014
UK holiday firm Butlins is on the lookout for a new creati ...
- BlackBerry Taps Gyro For Its Global Brand Re-launch
MAD, Steve McClellan - Thursday, October 2, 2014
With a funding infusion, new management and a new focus, BlackBerry h ...