- HZDG Lands Maryland Marketing Assignment
MAD, Larissa Faw - Wednesday, November 30, 2016
HZDG will be responsible for creating a new, unified brand positioning f ...
- Pfizer Selects Grey As Lead Agency For Nexium
Around the Net In MediaPost's Agency News, Steve McClellan - Monday, November 28, 2016
Pharma company Pfizer has selected Grey as lead creative agency on i ...
- MEC Scoops BMW From Starcom
Around the Net In MAD London, Sean Hargrave - Friday, November 25, 2016
MEC has landed BMW's estimated GBP20m media account in the UK aft ...
- Miracle-Ear Consolidates $38 Million Media Account With Compass Point//McCann
MAD, Steve McClellan - Tuesday, November 22, 2016
Previously, the company had used a number of smaller agencies to hand ...
- Sorrell Was Right About Zero-Based Budgets, But Brands' Revenge Will Hurt Small More Than Large
London Blog, Sean Hargrave - Tuesday, November 22, 2016
WPP's boss is right to be concerned, but if brands are hopi ...
- Drexel University Names LevLane Media AOR
MAD, Larissa Faw - Monday, November 21, 2016
LevLane will oversee media buying and planning duties for the Philadelphia-based priva ...
- JWT Wins Global Lux Digital AOR
MAD, Steve McClellan - Friday, November 18, 2016
This is the first time that the WPP shop has added digit ...
- Whole Foods' $65 Million Media Assignment Is In Review
MAD, Steve McClellan - Friday, November 18, 2016
Previously, the Austin-based Whole Foods had worked with GSD&M (also based ...
- Transparency Now A Two-Way Street -- An Agency Is For Life, Not Just Christmas
London Blog, Sean Hargrave - Friday, November 18, 2016
It's easy to get in the cycle of replacing agencies, but sma ...
- Mattress Maker Tempur Sealy's $65 Million Media Assignment Up For Grabs
MAD, Steve McClellan - Thursday, November 17, 2016
The firm last conducted a media agency review in 2013. That conte ...
- Loews Hotels Taps Mono As Creative AOR
MAD, Larissa Faw - Thursday, November 17, 2016
The creative review started with 12 agencie and was eventually pared do ...
- Mediavest | Spark Lands $50 Million National Vision Assignment
MAD, Larissa Faw - Wednesday, November 16, 2016
Optical retailer National Vision is naming Mediavest I Spark as agency ...
- MillerCoors Consolidates Its U.S. Retail Agency Assignment With Arc
MAD, Steve McClellan - Wednesday, November 16, 2016
The brewing giant confirmed the shift Wednesday. The primary incumbent was Omnicom ...
- Mediavest | Spark Wins MTV Media AOR
MAD, Steve McClellan - Tuesday, November 15, 2016
The agency will oversee all aspects of MTV and MTV2 media planni ...
- Ad Measurement Feuds on Facebook, YouTube Hinge On Code
Around the Net in Real-Time, Tobi Elkin - Thursday, November 10, 2016
The way that Facebook and Google implement tracking code from third-party measureme ...
- Barker Lands Bennigan's, Steak And Ale AOR Duties
MAD, Larissa Faw - Monday, November 7, 2016
The New York-based independent agency will handle strategy, creative, promotions, product innovatio ...
- Honma Golf Names Kastner & Partners NA As AOR
MAD, Larissa Faw - Wednesday, November 2, 2016
There was no incumbent agency. K&P will handle brand identity, in-store activatio ...
- David Yurman Names m/Six As Its Digital Media Shop
MAD, Larissa Faw - Tuesday, November 1, 2016
In addition to digital media planning and buying, m/Six's scope of wo ...