- Sorrell: Worried About Transparency? Focus On Japan And Middle East
MAD, Steve McClellan - Monday, October 31, 2016
The WPP chief blasted Ebiquity and K2 for engaging in blatant conflic ...
- Horizon Launches In-House Multicultural Social Practice
MAD, Larissa Faw - Monday, October 31, 2016
The new operation will focus on a number of areas including soci ...
- Marketers Rely Heavily On Data To Manage Agency Relationships
Marketing Daily, Tanya Gazdik - Monday, October 31, 2016
The widespread and increasing use of data to help manage agency relationshi ...
- Bob Greenberg Gets Bob Greenberg'd By Entire Staff on Halloween
Mediapsssst, Richard Whitman - Monday, October 31, 2016
As is the case with many high- (and low-) profile creatives ...
- Lack Of Data Challenges Advertiser-Agency Relationship, ANA Survey Shows
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2016
More than 80% of advertisers use data to help them manage agen ...
- Google To Get $5B Of WPP Clients' Budgets This Year, Says Sorrell
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2016
WPP CEO Sir Martin Sorrell said on the company's third-quarter earnings ca ...
- Agency Sees Samsung Gear VR As Sweet Spot For Clients
AI & IoT Daily, Chase Martin - Sunday, October 30, 2016
There have been differing perspectives on which tier of virtual reality agenci ...
- Kettle Overhauls Town Sports International
MAD, Larissa Faw - Friday, October 28, 2016
Digital agency Kettle is responsible for the entire project, creating everything fr ...
- Baldwin& Builds In-House Strategy Department
MAD, Larissa Faw - Friday, October 28, 2016
San Francisco transplant Ashely Yetman has been hired as the agency's fir ...
- Scheppach Leaves Publicis, Strikes Out On Her Own
MediaDailyNews, Joe Mandese - Sunday, October 30, 2016
Another top female executive is leaving Publicis Media. Tracey Scheppach, a long-ti ...
- Agency Launches Documentary About That Copywriter Who Spent 5 Days in the Wilderness With Only Client Products
Mediapsssst, Richard Whitman - Sunday, October 30, 2016
In the pantheon of agency self-promotion, we've seen it all.In July, Portland-bas ...
- Why Low Morale At Agencies Is Also A Marketer Problem
Online Spin, Maarten Albarda - Monday, October 31, 2016
You may have heard about the study that shows that morale ...
- Laura Desmond Leaving Publicis Groupe At Year's End
MAD, Steve McClellan - Thursday, October 27, 2016
Desmond has been on leave since July, dealing with a family heal ...
- Analyst Downgrades MDC As Its Share Price Drops To Another Yearly Low
MAD, Larissa Faw - Thursday, October 27, 2016
The stock fell another 10% today amid speculation that the SEC mig ...
- Digital Surgeons Merges With Profitable Channels
MAD, Larissa Faw - Thursday, October 27, 2016
Stephen Diorio, the founder of Profitable Channels, will lead a new Digit ...
- Brands Failing To Provide Quality Training In Media Skills
MAD, Steve McClellan - Friday, October 28, 2016
Despite rapid change in the media landscape, lack of training means markete ...
- Gotlieb Slams ANA Report On Transparency
MediaDailyNews, Adam Buckman - Friday, October 28, 2016
Ad industry titan Irwin Gotlieb, global chairman of GroupM, on Thursday blast ...
- Y&R Examines Brand Affinities Of Trump, Clinton Supporters
Mediapsssst, Richard Whitman - Friday, October 28, 2016
The agency was able to segment the respondents by their political affiliatio ...
- NEW! Create Your Own Anti-Trump Ad To Share On Social Media
Out to Launch, Amy Corr - Thursday, October 27, 2016
We're less than two weeks away from the Presidential election and GS& ...
- New Look And Re-Jiggered Leadership Team For SF's Duncan Channon
MAD, Steve McClellan - Wednesday, October 26, 2016
The 26-year-old agency has a new logo and website and has ma ...
- State Farm's 'Scary Right' Campaign
MAD, Larissa Faw - Wednesday, October 26, 2016
The spots for the campaign--helmed by Jaime Travis, the director of MTV ...
- Horizon Takes A Stake In Startup It Incubated
MAD, Larissa Faw - Wednesday, October 26, 2016
The startup is called Spotlight -- an SaaS venture created by t ...
- Silence Isn't Golden for Brands
MAD, E.T. Franklin - Wednesday, October 26, 2016
We are living in perilous times. Never before has the confluence ...
- The Answer To Dying From Working Overtime In An Ad Agency: Yoga
Mediapsssst, Richard Whitman - Wednesday, October 26, 2016
It's not just a good stretch. The program aims to help employe ...
- REVOLVING DOOR: Shannon Baker Named President At Gatesman + Dave
People on the Move, Steve McClellan - Thursday, October 27, 2016
Pittsburgh-based marketing communications shop Gatesman+Dave, has promoted Shannon Baker to the ro ...
- Three Chicago Agency Friends Die In Car Crash
Around the Net In MediaPost's Agency News, Steve McClellan - Tuesday, October 25, 2016
The three women got know each other as employees at Chicago-based Ener ...
- Havas Reports 2% Q3 Organic Growth
MAD, Steve McClellan - Tuesday, October 25, 2016
In North America, Havas reported an organic revenue decline of 1.2% f ...
- Political Ads Found To Suppress Effectiveness of Brand Advertising
MAD, Steve McClellan - Tuesday, October 25, 2016
The research, from J. Walter Thompson and Forethought, found that brand advertisi ...
- Three Chicago Ad Execs Die in Uber Crash
Mediapsssst, Richard Whitman - Tuesday, October 25, 2016
The three friends had worked together in account service at Chicago's Ener ...
- Half Of Adland Workers Dissatisfied With Their Jobs
MAD, Larissa Faw - Monday, October 24, 2016
That's a big increase from last year, when dissatisfaction hovered around 34 ...