- Martin Williams Promotes Lori Yeager Davis To President
MAD, Steve McClellan - Thursday, November 17, 2016
The role is a new one at the Minneapolis-based Omnicom agency, whi ...
- Ty Thornhill Joins Tombras Group From Erwin Penland
MAD, Larissa Faw - Thursday, November 17, 2016
Ty Thornhill is departing IPG's Erwin Penland to join The Tombras Gro ...
- Loews Hotels Taps Mono As Creative AOR
MAD, Larissa Faw - Thursday, November 17, 2016
The creative review started with 12 agencie and was eventually pared do ...
- Publicis Merges 2 Powerhouse Digital Brands To Form SapientRazorfish
MAD, Larissa Faw - Thursday, November 17, 2016
Alan Wexler will head the entity, which combines SapientNitro with Razorfish, t ...
- NBC Sports Spearheads Effort For 3-Day Weekend
MAD, Larissa Faw - Thursday, November 17, 2016
Tongue planted firmly in cheek, the network has launched a Change.org petiti ...
- OgilvyRed Partners With Zype To Advise Clients on OTT Impact
MAD, Steve McClellan - Thursday, November 17, 2016
OgilvyRED, the strategic consulting arm of Ogilvy, has allied with OTT te ...
- Here Are the 100 Trends That Will Shape Your Marketing World in 2017
Mediapsssst, Richard Whitman - Thursday, November 17, 2016
Here's one for all you culture buffs who pride yourselves on stayi ...
- UM Tops In Latest RECMA New Business Trend Report
MAD, Steve McClellan - Wednesday, November 16, 2016
Ranked by the success rate of both new business generation and pit ...
- Dentsu Aegis Adds Multicultural Muscle To Its U.S. Offering With Gravity Media Acquisition
MAD, Steve McClellan - Wednesday, November 16, 2016
Dentsu Aegis Network has acquired Findr Group, owner of Gravity Media ("Gravity" ...
- MXM, C3 Forge Alliance To Leverage Global Service
MAD, Larissa Faw - Wednesday, November 16, 2016
The two agencies will continue to operate separately as MXM and C ...
- Horizon Media Adds New Platform To Its Planning Arsenal
MAD, Larissa Faw - Wednesday, November 16, 2016
The New York-based independent agency is introducing a platform that tracks mo ...
- Agency Runs Out of Ideas, Lives With Family For A Week to Re-Kindle Creativity
Mediapsssst, Richard Whitman - Wednesday, November 16, 2016
The agency, Le Balene, has launched The Voghera Housewife, a project whi ...
- WPP, Spotify Forge Global Partnership
MAD, Steve McClellan - Tuesday, November 15, 2016
Spotify has been ramping up its ad sales effort and has doubl ...
- Mindshare: Men Have Fatter Black Friday Wallets
MAD, Larissa Faw - Tuesday, November 15, 2016
Men will outspend women by nearly 70% on Black Friday and/or Cyb ...
- Mindgruve Wins Cider Maker Martinelli's
MAD, Larissa Faw - Wednesday, November 16, 2016
Mindgruve will be responsible for managing marketing campaigns, strategy, community management, creativ ...
- JWT, WPP 'Speechless' After Johnson's Latest Retaliation Claims
MAD, Steve McClellan - Tuesday, November 15, 2016
Last week agency Chief Communications Officer Erin Johnson charged that JWT's retaliato ...
- Duarte Launches 'Movement Marketing' Practice
Mediapsssst, Richard Whitman - Wednesday, November 16, 2016
Sunnyvale-based Duarte Inc. has announced the launch of a new strategy pract ...
- $50 Million IMAX Fund Set To Create High Quality VR Content
Connected Thinking, Chuck Martin - Monday, November 14, 2016
Interactive virtual reality is getting another financial boost. A $50 million fu ...
- Dentsu Reports 2.7% Organic Growth In Q3
MAD, Steve McClellan - Monday, November 14, 2016
In the Americas, organic growth was 2.3% for the first nine month ...
- Accenture, Buying A Minority Stake, Expands RichRelevance Alliance
MAD, Steve McClellan - Tuesday, November 15, 2016
For Accenture the deal is designed to strengthen the capabilities of i ...
- Charleston-Based The Brandon Agency Acquires Charlotte-Based Artizen Studio
Mediapsssst, Richard Whitman - Monday, November 14, 2016
The acquisition will hook The Brandon Agency up with Artizen clients, whi ...
- Horizon Backs Employee Documentary About A Swim Team's Improbable Championship Season
MAD, Larissa Faw - Friday, November 11, 2016
Horizon Media is supporting the documentary film "13 Strong" as a spons ...
- JWT's Johnson Asserts Agency's Retaliation Continues, Seeks Injunction To Stop It
MAD, Steve McClellan - Friday, November 11, 2016
In a letter dated Nov. 10 to J. Paul Oetken -- t ...
- Ad Agencies Get In On #MannequinChallenge Trendlet
Mediapsssst, Richard Whitman - Sunday, November 13, 2016
Just like they did with Harlem Shake and, well, basically every oth ...
- When Passion Projects And Agency Work Collide
MAD, Tessa Allison - Thursday, November 10, 2016
Working in advertising comes with long hours, high highs and low low ...
- Empower Acquires Creative Shop, Proclaims Founder Its Chief Creative Officer
MAD, Steve McClellan - Thursday, November 10, 2016
Empower MediaMarketing has acquired agency PROCLAMATION, founded by Jeff Warman and form ...
- IKEA's 'Friendsgiving' Promotion
MAD, Larissa Faw - Thursday, November 10, 2016
Developed with agencies MEC Wavemaker and InHouse, IKEA is giving Friendsgiving ki ...
- Adobe to Conquer the Digital World With TubeMogul Acquisition
Mediapsssst, Richard Whitman - Thursday, November 10, 2016
With its $540 million acquisition of video ad platform TubeMogul, Adobe n ...
- Medidata Selects gyro New York For Ad Duties
MAD, Steve McClellan - Thursday, November 10, 2016
The client-which offers cloud-based solutions for analyzing clinical research in the dr ...
- MDC Reaches Tentative SEC Agreement, Pay $1.5 Million Penalty
MAD, Steve McClellan - Wednesday, November 9, 2016
MDC Partners has reached an agreement with the Philadelphia Regional Office ...