- Social media takes over the airline industry
Notes from the Digital Frontier, austin - Thursday, April 28, 2011
I am a business major, so I naturally have to take so ...
- Virgin America To Land In Chicago
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 26, 2011
The airline Virgin America, with its nightclub lighting and offbeat hues, ...
- Extra! Extra! Advertised Prices May Reflect Actual Cost
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 20, 2011
In a development that could, if it catches on, enable people ...
- United, Continental, Encourage Mobile Boarding
Marketing Daily, - Monday, April 18, 2011
United Continental Holdings, Inc., the parent company of United Airlines and Continent ...
- JetBlue Launches 'NonStop' Boston Campaign
Marketing Daily, - Saturday, April 16, 2011
A character called Mr. Nonstop has the leading role in an ...
- American Airlines, British Airways Partner On Promo
Marketing Daily, Tanya Gazdik - Thursday, April 14, 2011
Oneworld alliance members American Airlines and British Airways are launching the Mil ...
- United Airlines, San Francisco Giants Partner
Marketing Daily, - Thursday, April 14, 2011
The San Francisco Giants and United Airlines have signed a Letter ...
- Virgin America Takes Mobile, Social To New Heights
Marketing Daily, Tanya Gazdik - Thursday, April 14, 2011
Virgin America is taking social media to new heights with the laun ...
- British Airways Campaign Cleared For Departure
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 13, 2011
British Airways, a division of International Airline Group, will run its fir ...
- Virgin America Calls Itself A 'Breath Of Fresh Airline'
Marketing Daily, Tanya Gazdik - Monday, April 11, 2011
Creative uses an airplane window to frame declarations of Virgin America's missi ...
- Media Spend: A Story Of Three Brands
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
A recent study by Morgan Stanley says people spend nearly as mu ...
- Has Southwest Set New Course In Crises Management?
Marketing Daily - Top of the News, Thom Forbes - Friday, April 8, 2011
I got the sense that, as is the case with a l ...
- The World's Largest Jet On Final Approach To Miami International
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 1, 2011
German airline Lufthansa will begin round-trip flights between Miami and Frankfurt ...
- JetBlue Hosts Raphael Saadiq In Concert At JFK
Marketing Daily, - Friday, April 1, 2011
JetBlue Airways will host an exclusive concert for ticketed customers by Columb ...
- Industry Watch: Airlines: Mobilize and Socialize
OMMA Magazine, Joan Voight - Monday, April 4, 2011
Airlines, with their on-the-move customers and dependence on fluctuating conditions - li ...