- BA Shakeup Sees M&C Saatchi Milk Given Global CRM And Analytics Brief
Around the Net In MAD London, Sean Hargrave - Tuesday, April 29, 2014
The British Airways agency shakeup continues, with M&C Saatchi Milk now bei ...
- Terra Chips' Indie Film Backing Paying Off
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Terra Chips is realizing significant positive exposure with Millennials and other k ...
- British Airways Names Forward3D Global Paid-Search Agency
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 23, 2014
British Airways has appointed Forward3D to run its global paid-search campaigns. T ...
- British Airways Launches 'My Flightpath'
Marketing Daily, Tanya Gazdik - Thursday, April 17, 2014
"We wanted to give customers something that helps to capture the mag ...
- Turbulent Tweets Rock American, US Airways
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 15, 2014
The social media skies have been anything but friendly for American Airlin ...
- TripAdvisor, Hotwire Top Travel Site Ads, Study Shows
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2014
Phoenix Marketing International will release findings this week from an online trav ...
- IBM Sees Silverpop As Key To Innovative Marketing
MediaDailyNews, Laurie Sullivan - Friday, April 11, 2014
Jay Henderson, global strategy director of IBM Smarter Commerce, describes the wo ...
- Mobile's Biggest Problem? Forgetting Its Audience
Mobile Insider, Maya Mikhailov - Friday, April 11, 2014
What began as a focus on personalized selling and a handshake h ...
- Panasonic Avionics Helps Airlines Monetize In-Flight WiFi
MediaDailyNews, Erik Sass - Tuesday, April 8, 2014
Airlines are getting a new potential revenue stream from advertising via in-flig ...
- United Airlines Partners With Tribeca Film Fest
Marketing Daily, Tanya Gazdik - Sunday, April 6, 2014
United Airlines is sponsoring this year's Tribeca Film Festival, which will inclu ...
- Listen Up, Airlines!
Marketing Daily, Michael Fernandez - Friday, April 4, 2014
Delta Airlines' new loyalty program is the right move. ...
- The Lowly Pigeon Soars in Mullen's New JetBlue Campaign
MAD, Larissa Faw - Wednesday, April 2, 2014
Cramped spaces, limited snacks, flying on someone else's schedule and the feeli ...
- Virgin Atlantic Reviews Global Creative Brief
Around the Net In MAD London, Sean Hargrave - Tuesday, April 1, 2014
Virgin Atlantic is reviewing its global creative account in a process r ...