- EasyJet Targets Premium Rivals, Not 'Copycat' No-Frills Airlines
Around the Net In MAD London, Sean Hargrave - Thursday, January 29, 2015
EasyJet's head of marketing Ian Cairns says its marketing strategy for t ...
- BA Puts Split Marketing Team At Centre Of New Strategy
Around the Net In MAD London, Sean Hargrave - Friday, January 23, 2015
British Airways' recent marketing restructure will put marketing at the centre ...
- BA Reviews Global Digital Advertising Account
Around the Net In MAD London, Sean Hargrave - Friday, January 23, 2015
BA is reviewing its global digital advertising account, putting Ogilvy One ...
- The Sorry State Of In-Flight Wi-Fi
Around the Net in Mobile, Gavin O'Malley - Thursday, January 22, 2015
The New York Times’ Nick Bilton checks in on the state ...
- British Airways Calls Global Digital Review
Around the Net In MAD London, Sean Hargrave - Monday, January 19, 2015
British Airways is reviewing its global digital advertising account, putting OgilvyOne ...
- Ryanair And Aer Lingus Embroiled In Twitter Spat
Around the Net In MAD London, Sean Hargrave - Monday, January 19, 2015
Ryanair has begun a Twitter spat with Aer Lingus over the latt ...
- Emirates In Global Creative Talks With WPP
Around the Net In MAD London, Sean Hargrave - Thursday, January 15, 2015
It is understood that the Dubai-based carrier is having meetings with W ...
- Virgin Atlantic Selects Figliulo&Partners As NA Creative AOR
MAD, Steve McClellan - Wednesday, January 14, 2015
The win came after a review that began in September and th ...
- Realism-Fueled John Hancock Ads Intrigue Readers
Marketing Daily, Tanya Gazdik - Friday, January 2, 2015
With the plethora of reality-based TV shows, it's no wonder that ...