- Qantas to Link Wearable Data for Rewards
Around the Net in IoT, Chuck Martin - Tuesday, November 24, 2015
Qantas has announced plans to enter the private health insurance industry, usi ...
- Emirates Signs ATP World Tour Tennis Sponsorship - Its Biggest To Date
Around the Net In MAD London, Sean Hargrave - Tuesday, November 24, 2015
Emirates has agreed to the "biggest sponsorship deal" in the history ...
- BA Hires Creston Unlimited To Make CRM Data Work Harder
Around the Net In MAD London, Sean Hargrave - Friday, November 20, 2015
British Airways (BA) is looking to work its customer data harder wi ...
- Robot Tested for Airport Check-In
Around the Net in IoT, Chuck Martin - Wednesday, November 18, 2015
You may miss the smiles, but not the long waits. The flyi ...
- Google It: New Virgin America Pre-Booking Tactic Lets Flyers See Inside Their Plane
MAD, Larissa Faw - Friday, November 13, 2015
The "Seat View" Campaign, developed with agency Eleven, utilizes Google Street Vi ...
- Emirates Chooses Amaze For Global Digital Partner
Around the Net In MAD London, Sean Hargrave - Friday, November 13, 2015
Emirates Airline has appointed marketing agency Amaze as its global digital partne ...
- JetBlue's Content Gets Busier And Busier
Content Marketing Insider, Thom Forbes - Friday, November 13, 2015
In its content marketing, JetBlue Airways "shied away from telling a JetBl ...
- For JetBlue And Patriots Its 'Bring Your Nephew To Work Day'
MAD, Steve McClellan - Thursday, November 12, 2015
A new campaign, from Mullen Lowe, highlights a new sponsorship deal th ...
- Why Messaging Must Reflect That No Two Customer Journeys Are The Same
London Blog, Sean Hargrave - Thursday, November 12, 2015
Brands can learn from how Heathrow has been building a single vi ...