- Alcohol Marketers Embrace Digital, Raising Risk of Youth Exposure
Online Media Daily, Erik Sass - Monday, December 19, 2011
Noting the success of digital marketing efforts for alcohol brands, the Cent ...
- search marketers can't hang, bros?
Show Daily, Erik Sass - Saturday, December 10, 2011
A tally by Covario shows that Search Insider Summit attendees drank le ...
- Responsible Marketing: Alcohol Brands Issued Social-Media Guidelines
Online Media Daily, Gavin O'Malley - Wednesday, September 21, 2011
Alcohol brands are welcomed to participate in social media marketing, but ...
- Facebook Toasts Big Diageo Deal
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 19, 2011
Brace yourself for a boozier Facebook. The social network and Diageo ha ...
- CAMY: Alcohol Ads On Radio Fail Industry Standards
MediaDailyNews, - Wednesday, September 14, 2011
Almost one out of 11 alcohol radio ads in 75 markets acro ...
- Bacardi Continues Summer Ads On Cable
MediaDailyNews, David Goetzl - Tuesday, May 24, 2011
Bacardi has continued the trend of alcohol marketers using cable networks ...
- 1800 Tequila Debuts New Spots With 'Sopranos' Star
MediaDailyNews, David Goetzl - Friday, May 20, 2011
Proximo Spirits said it is rolling out eight new spots for i ...
- 'Fighter' Russell Directs Ketel One Campaign
MediaDailyNews, David Goetzl - Monday, May 16, 2011
High-end vodka Ketel One will launch an estimated $9 million campaign th ...
- Maker's Mark Discovers TV, Breaks First Campaign
MediaDailyNews, David Goetzl - Monday, May 9, 2011
Bourbon brand Maker's Mark, part of Fortune Brands, is launching its fir ...
- In Latest 'Blast' Twist, 17 States' Attorneys General Tell Pabst To Change Marketing
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 25, 2011
Pabst's "Blast," a flavored, alcoholic drink, is under the gun as ...
- Oscar-Winning Director Tom Hooper Films Captain Morgan Spots
Marketing Daily, Karlene Lukovitz - Wednesday, April 20, 2011
"The King's Speech" winner films 60-second live-action features set in the mid-160 ...
- Market Focus: Vodka Stays in Style
OMMA Magazine, Joan Voight - Wednesday, January 5, 2011
Vodka brands are tapping a diverse cast of endorsers as the indust ...
- OMMA's Agency of the Year 2010: Best Creative: Pereira and O'Dell
OMMA Magazine, John Capone - Wednesday, January 5, 2011
"For us, 2010 was the year of integration," says PJ Pereira, co-found ...