- How Much Is One Googler and Facebooker Worth?
Online Media Daily, Laurie Sullivan - Monday, January 31, 2011
Driving tons of traffic and making sure it converts into clicks a ...
- MediaBank Splits Into 2 Divisions
MediaDailyNews, Fern Siegel - Tuesday, January 25, 2011
To facilitate growth, MediaBank has restructured the company: The Agency Systems divisi ...
- Adobe Acquires Behavioral Data Management Co. Demdex, Rolls Into Omniture Ad Business Unit
Online Media Daily, Laurie Sullivan - Tuesday, January 18, 2011
In a move to support its efforts in the global online advertisi ...
- Google Analytics Under Privacy Scrutiny In Germany
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 17, 2011
German data protection officials warn Web companies in Germany not to u ...
- Ad Network Casale Taps Nielsen For Offline Data
Online Media Daily, Laurie Sullivan - Sunday, January 9, 2011
Casale Media, an ad network rooted in data analysis from the 1970 ...
- mPact Promises To Target Influencers
Online Media Daily, Gavin O'Malley - Monday, January 10, 2011
Marketing applications company mBlast on Monday is expected to debut a Web-bas ...