- Adobe Acquires Neolane
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 28, 2013
Adobe announced its intent to acquire privately held Neolane for approximately $6 ...
- 4As Creates Data Advisory Council To Enhance Education Initiatives
MediaDailyNews, Steve McClellan - Thursday, June 27, 2013
With data and related issues becoming increasingly integral to marketer and agen ...
- MediaCom Hires 3 Senior Managers
MediaDailyNews, Steve McClellan - Wednesday, June 26, 2013
MediaCom USA has hired three new senior managers. Jose Bello has be ...
- Facebook Updates Ads Manager Analytics
Raw, Mark Walsh - Wednesday, June 26, 2013
As part of its initiative to simplify advertising on Facebook, the compa ...
- Risky Business: How Analytics Can Help Manage And Reduce Consumer Risk
MarketingTools: CRM, D. Daniel Ziv - Tuesday, June 25, 2013
Over the last few years, more and more organizations have come ...
- Advertisers Track Data, Privacy Is Intact
Online Media Daily, Mia Umanos - Monday, June 24, 2013
The conventional fear is that privacy is in some way being infring ...
- Google Heightens Focus On Attribution Metrics For Marketers
Online Media Daily, Laurie Sullivan - Thursday, June 20, 2013
Google made Full Credit Measurement Attribution generally available Thursday to Google Analyti ...
- Facebook Aims To Simplify Page Analytics
Online Media Daily, Mark Walsh - Wednesday, June 19, 2013
In its latest step to simplify advertising and marketing on Facebook, t ...
- Omnicom, Salesforce Partnership Builds Cloud Services, Data Infrastructure
Online Media Daily, Laurie Sullivan - Friday, June 14, 2013
Omnicom Media Group will tie together online services and build out physic ...
- Twitter Opens Analytics To All
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 13, 2013
Twitter is slowing rolling out its analytics services to the public, T ...
- 8 Tips For Choosing An Analytics Package
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 12, 2013
Janice Smithers asks eight questions that should provide the fodder to determi ...
- WPP, Twitter Partner To Enhance Data, Campaigns
Online Media Daily, Steve McClellan - Thursday, June 6, 2013
WPP and Twitter on Thursday announced a global strategic partnership that wi ...
- Havas Acquires MFG Labs, Enhances Analytic Reach
MediaDailyNews, Steve McClellan - Wednesday, June 5, 2013
In a bid to strengthen its Big Data analytics capabilities, Havas Med ...
- Google Launches Content Experiments API
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 5, 2013
Google introduced a Content Experiments API Tuesday that integrates with Google Analytic ...
- Wunderman Reorganizes, Names Samardzija Chief Analytics Officer
MediaDailyNews, Steve McClellan - Tuesday, June 4, 2013
WPP's Wunderman has created two new senior-level management posts, including a glob ...
- Reader's Digest Taps TriVu To Enhance Analytics
Online Media Daily, Gavin O'Malley - Tuesday, June 4, 2013
As part of a broader effort to scale video ad sales, Reader ...