- Allan To AddThis CMO
Online Media Daily, Fern Siegel - Tuesday, July 30, 2013
AddThis, a large online social infrastructure and analytics platform, has named Sco ...
- Why Your Travel Company Needs To Jump On The Convergence Analytics Train
Marketing: Travel, Ryan Bifulco - Tuesday, July 30, 2013
What if you could actually know which of your marketing efforts real ...
- Real-Time With Chris Paul, Vivaki's GM of AOD, On New Hires
RTBlog, Tyler Loechner - Tuesday, July 30, 2013
In Publicis news that doesn't have to do with the Omnicom merge ...
- Mobile Triggers Early Searches For Back-to-School Sales
Online Media Daily, Laurie Sullivan - Wednesday, July 24, 2013
Consumers got an early start shopping for back-to-school stuff this year looki ...
- Simulmedia Calculator Helps Determine TV Campaign Efficiency
MediaDailyNews, Wayne Friedman - Tuesday, July 16, 2013
Looking to help TV marketing executives take much of the guesswork o ...
- Media6Degrees Buys EveryScreen Media To Enhance Mobile Ad Targeting
Online Media Daily, Gavin O'Malley - Tuesday, July 16, 2013
Data-driven ad-targeting firm Media6Degrees has acquired mobile media-buying and targeting start-up EveryScre ...
- MDC Partners Names Norton EVP, Analytics
MediaDailyNews, Steve McClellan - Friday, July 12, 2013
MDC Partners has named former Harrah's & Caesars Entertainment CMO David Nort ...
- HP Launches AR Platform, Tracks Print Ads Digitally
Online Media Daily, Laurie Sullivan - Friday, July 12, 2013
Hewlett-Packard's Autonomy division has been working to build out an augmented reali ...
- Market Research Firms On Downward Trend
Marketing Daily, Tanya Gazdik - Tuesday, July 9, 2013
Despite modest gains during the two previous years, U.S. marketing research fir ...
- Discrepancies In Google Analytics
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 9, 2013
Anna Lewis tells us how Google collects consumer data before explaining h ...
- Awash In Data With No Paddle
Research Brief, Jack Loechner - Tuesday, July 9, 2013
According to Accenture's Perfect Promotion Study, based on interviews with 350 seni ...
- Aegis Dentsu Merges Carat's Analytics Team With Copernicus
Real-Time Daily, Tyler Loechner - Monday, July 8, 2013
Aegis Dentsu today announced that it has merged Carat North America's Advanc ...
- Adams & Knight Ups Morgan To VP, Channel Strategy
Online Media Daily, Fern Siegel - Wednesday, July 3, 2013
Hartford, Conn-based Adams & Knight is expanding its focus on marketing RO ...