- Custom Dimensions In Universal Analytics
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 26, 2013
Google has added custom dimensions to its Universal Analytics feature. Jeff Ba ...
- NativeX Names Former Turn Founding Data Scientist As Its VP Of Data Science
Real-Time Daily, Tyler Loechner - Tuesday, November 26, 2013
NativeX, an ad technology provider for mobile games, is expected to th ...
- Analytics Company Fined $400,000 For 'History-Sniffing' Techniques
Online Media Daily, Wendy Davis - Friday, November 22, 2013
Analytics company Dataium has agreed to pay $400,000 to New Jersey ...
- Livefyre Buys Social App Provider Realtidbits
Online Media Daily, Gavin O'Malley - Thursday, November 21, 2013
Marking its second acquisition this fall, social media software provider Livefyre ju ...
- Resonate, TubeMogul Partner To Bring New Type Of Targeting To Online Video
Real-Time Daily, Tyler Loechner - Monday, November 18, 2013
Adding to the already packed list of "something-based targeting," TubeMogul and Resona ...
- Think IT's Approach To Big Data Will Solve For Marketing Accountability? Think Again
Marketing Daily, Jennifer Zeszut - Thursday, November 14, 2013
Big Data may promise a new era of data-driven, ultra-effective marketing, b ...
- Predictive Modeling, Analytics Becoming Focus For Ad Industry In 2014
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 13, 2013
Traditional performance metrics challenges marketers for a variety of reasons. Let's sta ...
- Calculations To Analyze Real Numbers
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 7, 2013
Marketers need to remember that when brands and search agencies distribute percentage ...
- XL Marketing Acquires Real-Time Analytics Platform Adchemy Actions
Real-Time Daily, Tyler Loechner - Thursday, November 7, 2013
XL Marketing this week acquired the Adchemy Actions division of Adchemy, ...
- Data: Real-Time Vs. Digging Time
Social Media Insider, Bryan Boettger - Thursday, November 7, 2013
I love numbers. So I've always been one of those creatives w ...
- Resonate's Analytics Helping Agencies Answer Why Consumers Act
Real-Time Daily, Tyler Loechner - Wednesday, November 6, 2013
Resonate, a real-time analytics provider, is expected to Wednesday announce the availabili ...
- Trulia's Secret To Building A Secure Home Through A/B, Multivariate Testing
SearchBlog, Laurie Sullivan - Tuesday, November 5, 2013
A/B and Multivariate testing can tell marketers not only what's working ...
- Boutique Hotel Using IBM's Big Data To Compete With Big Brands
Real-Time Daily, Tyler Loechner - Monday, November 4, 2013
Theoretically, Big Data and improved targeting gives the little guy just ...