- Growing Facebook Campaigns Through Analytics
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 27, 2014
Last year Facebook improved on its analytics tools, Insights. Now they off ...
- The Data Found By Combining AdWords and Analytics Might Surprise You
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 27, 2014
How many times have you heard in the past year that t ...
- Big New Marketing Push For OMG's Annalect
MAD, Steve McClellan - Wednesday, February 26, 2014
The Omnicom data division has hired three senior executives who signal ...
- MIT Sloan To Host Sports Analytics Conference
MAD Boston, Val Brickates Kennedy - Thursday, February 27, 2014
MIT's Sloan School of Management will be hosting its 8th Annual Spor ...
- IBM CEO Rometty Details Mobile Strategies, Focuses On Data, Engagement
Mobile Marketing Daily, Laurie Sullivan - Wednesday, February 26, 2014
IBM Chairman and CEO Ginni Rometty made some predictions Wednesday at t ...
- Vibrant Partners With Moat To Measure 'Beyond Viewability'
Real-Time Daily, Tyler Loechner - Wednesday, February 26, 2014
Vibrant Media, a publisher network with a focus on native advertising, ...
- HasOffers Appoints Former Glam Media, DoubleClick Exec To CRO
Mobile Marketing Daily, Laurie Sullivan - Monday, February 24, 2014
HasOffers, the mobile attribution and analytics apps company Facebook dropped from i ...
- Marketing Automation For Leads Tops Buyers' Needs
Research Brief, Jack Loechner - Thursday, February 20, 2014
According to Software Advice, 91% of buyers are evaluating marketing automation softwa ...
- Poptip Joins Instagram Gold Rush
Social Media & Marketing Daily, Gavin O'Malley - Thursday, February 20, 2014
As Instagram establishes itself as a key battleground for brands, tech vendo ...
- Sprinklr/Dachis Deal Signals Social Marketing Consolidation
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, February 19, 2014
Adding to a spate of consolidation in the social-analytics space, social med ...
- Users Get New Opt-Out Site For Location Tracking
Online Media Daily, Wendy Davis - Tuesday, February 18, 2014
Brick-and-mortar shoppers who don't want to be being physically tracked via the ...
- Socialbakers Raises $26M, Focuses On Aggressive U.S. Sales/Marketing
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, February 18, 2014
Socialbakers has raised $26 million in a Series C funding, the Prague-bas ...
- Oopsy: Facebook Kicks HasOffers and Kontagent From Mobile Marketing Partnership Over Data Policy
MoBlog, Steve Smith - Thursday, February 13, 2014
Claiming violations of its partnership agreement involving data handling and retention, Facebo ...
- Google Taps comScore To Offer Real-Time Audience Metrics To All DoubleClick Customers
Real-Time Daily, Tyler Loechner - Monday, February 10, 2014
Google and comScore on Monday announced a partnership that will bring real-ti ...
- IAB Redefines Ad Engagement, Clarifies Core Metrics Cross-Platform
MediaDailyNews, Laurie Sullivan - Monday, February 10, 2014
The Interactive Advertising Bureau is releasing a new definition of advertising engagemen ...
- Ha! The Four Funniest Super Bowl Ads
MAD, Steve McClellan - Wednesday, February 5, 2014
A just-out analysis from Omnicom's Annalect reports that four ads tied f ...
- Fusion92 Licenses Sony Service For High-Tech Ad Programs
MAD, Larissa Faw - Wednesday, February 5, 2014
The Chicago-based agency will effectively serve as Sony's sales rep in t ...
- App Analytics Firm Localytics Raises $17 Million
Mobile Marketing Daily, Mark Walsh - Tuesday, February 4, 2014
Mobile app analytics and marketing platform Localytics on Tuesday announced securing $ ...