- Sojern Adds Wahi As VP, Product & Insights
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Sojern, a programmatic ad platform for travel advertisers, on Wednesday announced t ...
- WPP's Millward Brown Buys InsightExpress
MAD, Steve McClellan - Tuesday, August 26, 2014
Terms weren't disclosed but WPP said InsightExpress' 2013 revenues were $26.4 milli ...
- Millward Brown Acquires InsightExpress To Bolster Digital Measurement
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2014
Millward Brown announced Tuesday the acquisition of InsightExpress, which focuses on med ...
- Pinterest Launches Global Analytics Platform In 31 Languages
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 26, 2014
Pinterest will launch Tuesday its first global business tool in 31 languag ...
- Making Measurement Matter At Kellogg
Marketing Daily, Ken Beaulieu - Thursday, August 21, 2014
Aaron Fetter, director of the Insights and Analytics Solutions Center at Kellog ...
- Consumer Voice Dictating Marketing Budgets; Programmatic Only Gets 1%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 18, 2014
Some 63% of marketers plan to improve marketing strategies through customer segmentati ...
- Ta-Da: Five Features of Enhanced Ecommerce
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 18, 2014
Robert Miller explains a new feature that Google calls Enhanced ECommerce, whi ...
- Twitter Tests Promoted Video Program To Aid Ad Buying
Around the Net In MAD London, Gavin O'Malley - Wednesday, August 13, 2014
Twitter is now testing a performance-based Promoted Video programme to woo bran ...
- Twitter Tests Promoted Video Program To Aid Ad Buying
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, August 12, 2014
Wooing brands with the promise of better engagement and greater accountability, Twitt ...
- Search Marketing Demonstrates How Data Supports Programmatic Premium Branding Campaigns In-House
SearchBlog, Laurie Sullivan - Monday, August 11, 2014
Programmatic ad buying began with search engine marketing. Data introduced programmatic audien ...
- Managing Paid-Search Accounts For Small Businesses, Franchises
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 6, 2014
Brick-and-mortar franchises are typically considered local, small businesses. Smaller targeted areas generate le ...
- ChoiceStream Launches Real-Time Analytics Hub
Real-Time Daily, Tyler Loechner - Tuesday, August 5, 2014
ChoiceStream, a demand-side platform (DSP), on Tuesday announced the launch of ...
- 5 Steps To More Successful Dayparting, Ad Scheduling
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 4, 2014
The AdWords Dimensions tab let marketers identify the best times and da ...
- Yahoo, Tell Us Again Why We Need You
MAD London, Andy Oakes - Friday, August 1, 2014
With more than 30 acquisitions in mobile in the last few month ...
- Yahoo, Tell Us Again Why We Need You
Online Media Daily Europe, Andy Oakes - Friday, August 1, 2014
With over 30 acquisitions in mobile in the last few months, ...
- Jivox Study Identifies Data Challenges For Multiscreen Campaign Investments
SearchBlog, Laurie Sullivan - Friday, August 1, 2014
Investments in multiscreen advertising continue to rise, but a study from Jiv ...