- U.S. Native Ad Spend To Reach $8.8 Billion By 2018
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 24, 2014
eMarketer estimates that advertises will spend $3.2 billion on native advertising th ...
- Black Friday The No. 1 Day For Consumer Fraud
SearchBlog, Laurie Sullivan - Monday, November 24, 2014
Black hat online search marketing and traffic fraud can cost brands millio ...
- CNBC Employs Kensho To Enhance Financial News
MediaDailyNews, Wayne Friedman - Thursday, November 20, 2014
NBCUniversal's CNBC has invested in Kensho, a real-time analytics platform for investme ...
- Word-Of-Mouth Interactions Correlate With Rise In Sales
MediaDailyNews, Wayne Friedman - Tuesday, November 18, 2014
One in eight word-of-mouth interactions results in consumer sales -- some ...
- Adobe Personalizes Mobile Location Features To Drive Real-Time Engagement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 18, 2014
Adobe on Tuesday will launch several location marketing services aimed at personalizi ...
- Better Understand Customers Through Smart Technologies, Predictive Analysis
Metrics Insider, Shekhar Deo - Monday, November 17, 2014
Marketing, in its purest form, tells a story -- ideally, a go ...
- Better Understand Customers Through Smart Technologies, Predictive Analysis
Mobile Insider, Shekhar Deo - Friday, November 14, 2014
Marketing, in its purest form, tells a story -- ideally, a go ...
- Using Google Analytics Across Multiple Domains
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 13, 2014
Tom Capper explains how to quickly and effectively take Google Analytics acro ...
- Small Businesses Ready To Tackle Data, But Need Guidance
Data and Targeting Insider, Laurie Sullivan - Thursday, November 13, 2014
Most small businesses use analytics to make business decisions, find new customer ...
- Social Code Taps Bilotta To Head Product Design
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, November 12, 2014
To modify its social advertising and analytics services for an increasingly mobi ...
- Polar Taps Moat For Viewability
MediaDailyNews, Erik Sass - Tuesday, November 4, 2014
Polar, which operates the MediaVoice native advertising platform, is joining forces wi ...