- Rentrak Promotes Rubik, Analytics Platform For Advertisers
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2015
Rentrak is pushing a new TV analytics platform, Rubik -- a produ ...
- Search Data Platforms, Analytics To Reach $2.3B In Revenue By 2019
SearchBlog, Laurie Sullivan - Friday, May 29, 2015
Data became a hot topic Thursday. The IRS traced stolen tax da ...
- Google Delivers On Need To Track Mobile Metrics, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2015
A growing need to track performance in mobile applications prompted Google ...
- Netmining Partners With Moat For Analytics
Real-Time Daily, Tyler Loechner - Tuesday, May 26, 2015
Programmatic ad platform Netmining on Tuesday announced a partnership with analytics fi ...
- Want To Make CEO? Start Measuring Like One
London Blog, Sean Hargrave - Thursday, May 21, 2015
In the digital economy where marketing teams sit at the confluence ...
- How Search Data More Closely Predicted How Seats On U.K. Political Parties Would Change
SearchBlog, Laurie Sullivan - Thursday, May 21, 2015
Search engines Google and Bing have been known to forecast trends, a ...
- Most Real-Time Data Isn't Really Real Time
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 20, 2015
Not all offline data will integrate into so-called real-time systems in re ...
- Mobilegeddon: 7 Things to Check When Making Your Site Mobile-Friendly
Mobile Insider, Maria Shinkevich - Tuesday, May 19, 2015
Even if publishers were prepared for the inevitable favoritism that Google wou ...
- Real-Time TV Analytics Firm iSpot.tv Raises $22M
Real-Time Daily, Tyler Loechner - Tuesday, May 19, 2015
Data-driven television advertising is picking up steam. So too are the analyti ...
- Mobile Advertising Has A Measurement Problem
Mobile Insider, Patrick Keane - Tuesday, May 12, 2015
Brand investment in mobile advertising is growing quickly -- spending is project ...
- Movie Biz Wastes Money With Too Much TV Spend, Says MarketShare
VidBlog, P.J. Bednarski - Monday, May 11, 2015
It's hard to miss all the TV commercials studios buy to mark ...
- Yahoo's Flurry Supports Analytics For Apple Watch
Mobile Marketing Daily, Laurie Sullivan - Thursday, May 7, 2015
Flurry Analytics from Yahoo now fully supports Apple Watch Analytics. It allo ...
- Retailers Investing In Programmatic, But Analytics Remain Fragmented
Real-Time Daily, Tyler Loechner - Thursday, May 7, 2015
Two-thirds (67%) of retailer marketers are moving more media dollars to programmat ...
- How Data Turned A Memoir Into Showtime Hit 'House Of Lies'
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 6, 2015
How did a "hard-working schmo in consulting" just write down words th ...
- comScore Buys Proximic To Bolster Pre-Bid Data Insight
Real-Time Daily, Tyler Loechner - Tuesday, May 5, 2015
It's now clear that comScore believes that the future of programmatic advertisi ...