- Solving The Difficulties Behind Affiliate Attribution
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 27, 2015
How much conversion credit should affiliates receive for any given transaction? T ...
- PCH's Liquid Acquires CommandIQ To Build On Predictive CRM
MediaDailyNews, Laurie Sullivan - Wednesday, August 12, 2015
Liquid officially announced the acquisition Wednesday of San Francisco-based CommandIQ, which focus ...
- Google Brings In The Green Any Way You Spell Alphabet
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 11, 2015
As Google moves to focus on its roots in advertising and marketi ...
- Google Makes Search Analytics Data Available Through API
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 5, 2015
After taking away some data from search marketers, Google is giving bac ...
- Data, Programmatic TV To Shine During 2016 Election
Around the Net in Real-Time, Tyler Loechner - Monday, August 3, 2015
“The incessant upfront chatter was just the beginning, as data blending a ...
- Microsoft Bing Taps Interana To Analyze Search Trends, Patterns In Event Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2015
The need to analyze the massive amounts of clickstream event data th ...
- How To Stop Google Analytics Spam, Ghosts And Crawlers
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 3, 2015
Carlos Escalera tells marketers how to stop ghost and crawler spam ...
- WizRocket Raises $8 Million, Plans To Develop 'Naked API'
Mobile Marketing Daily, Ben Frederick - Monday, August 3, 2015
Raising $8 million, WizRocket plans to grow its prescriptive engagement platform, allowi ...