- comScore, Rentrak To Merge, Take On Nielsen
MediaDailyNews, Wayne Friedman, Laurie Sullivan - Tuesday, September 29, 2015
Making a major move for new digital and traditional media measurement servic ...
- For Marketers, Big Data Lacks Adequate Analytics
MAD, Larissa Faw - Monday, September 28, 2015
An Advertising Week panel hosted by Bloomberg's David Westin covered lots ...
- Analytics, Measurement Finds The 49% ROI Mistake
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 23, 2015
Google made a slight change to Analytics this week. It now defaul ...
- Google Charges Video Views Even When Identified As A Robot, Study Finds
Online Video Daily, Laurie Sullivan - Wednesday, September 23, 2015
Experts in computer networks from four research institutions found that Google charg ...
- Bloomberg, MarketShare Partner For Ad Analytics
Publishers Daily, Erik Sass - Tuesday, September 22, 2015
Bloomberg Media is looking to deepen its relationships with advertising clients throu ...
- User-Centric Analytics Sheds Light On Search: Uses Real People, Not Inferences
Search & Performance Marketing Daily, Joe Mandese - Thursday, September 17, 2015
At a time when major search engines are reducing the amount ...
- iHeartMedia Invests in Unified Social
The Social Graf, Erik Sass - Thursday, September 10, 2015
Unified Social has raised $30 million in a new round of fundi ...
- InMobi Integrates With TestBird, Helps Mobile Strategy
Mobile Marketing Daily, Ben Frederick - Tuesday, September 8, 2015
TestBird, a Chengdu, China-based mobile tech company, announced that InMobi, a mobi ...
- Bing Appeals To NASCAR Fans
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 4, 2015
Bing has partnered with NASCAR to bring its Bing Predicts technology into the Cha ...
- Millennial Men: So Emotional!
VidBlog, P.J. Bednarski - Friday, September 4, 2015
New research from Unruly Media shows that millennial men are far mo ...
- Donky Segments Audiences, Drill Deeper Into Granular Data
Mobile Marketing Daily, Ben Frederick - Wednesday, September 30, 2015
London-based messaging and data network Donky released a new analytics suite th ...