- Tru Optik Taps Scott As CRO
Television News Daily, Wayne Friedman - Tuesday, May 31, 2016
Looking to boost its TV-media executive ranks, Tru Optik, audience measurement a ...
- GfK Taps Lindner To Run MRI
Publishers Daily, Joe Mandese - Thursday, May 26, 2016
Marketing and media research industry veteran Gregg Lindner has joined GfK ...
- Branded Content To Replace Advertising
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 26, 2016
With ad blocking increasing in popularity, especially among the younger generation, Mic.c ...
- Google Redesigns AdWords For Mobile-First Campaigns, Adds Programmatic Ad Features
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2016
Google unveiled Tuesday its vision for AdWords and Analytics -- completely rebui ...
- Google Lets Marketers Group Sites, Apps To Aggregate Data
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 24, 2016
Google made it easier to group multiple properties within the Google Sear ...
- Optimatic Media Partners With Moat To Measure Viewability Across Its Platform
Around the Net in Real-Time, Tobi Elkin - Friday, May 20, 2016
Optimatic Media, a global video technology platform connecting brands to engaged audience ...
- Viacom, AmEx Team To 'Predictively' Target Consumers Based On Actual Purchase Data
MediaDailyNews, Joe Mandese - Tuesday, May 17, 2016
As part of its "datafront" event later today, Viacom will announce ...
- 'Seattle Times' CTO Treats Publication Like Tech Company
Publishers Daily, Sara Guaglione - Monday, May 16, 2016
'ST' understands that through technology, we are becoming more of a digit ...
- Walmart's Mathur Joins WPP's Essence As Analytics Head
MAD, Steve McClellan - Monday, May 16, 2016
WPP digital agency Essence has appointed Anant Mathur to serve as i ...
- Intalytics Partners With Cuebiq, Merges Retailer Real Estate And Mobile Data
Mobile Marketing Daily, Ben Frederick - Wednesday, May 11, 2016
Cuebiq, a location intelligence company, announced a data partnership with Intalytics, ...
- Clear Channel Faces New Questions Over 'Spying Billboards'
PolicyBlog, Wendy Davis - Monday, May 2, 2016
"Clear Channel Outdoor has tens of thousands of mobile and digital billboar ...