- Reporter's Notebook: McKinsey's Heller Talks Analytics
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, October 31, 2016
Jason Heller, global lead for digital marketing operations at McKinsey & Co ...
- iQuanti Creates Predictive Ranking Keyword Tool
SearchBlog, Laurie Sullivan - Thursday, October 27, 2016
The process allows brands to analyze each keyword to determine where t ...
- CRM Can Bolster Data-Driven Marketing
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 26, 2016
Data-driven marketing tactics are gaining traction among marketers globally, and most u ...
- Roku, comScore To Deliver Video Ad Measurement Based On vCE
MediaDailyNews, Laurie Sullivan - Wednesday, October 26, 2016
Roku will become the first streaming platform to enable syndicated measurement ...
- Wavefront Raises $52M For Cloud Analytics
Email Marketing Daily, Jess Nelson - Tuesday, October 25, 2016
Wavefront has closed on a $52 million Series B funding round, t ...
- Email Marketers Need To Stand Out From An Ever-Growing Crowd
Email Marketing Daily, Jess Nelson - Monday, October 24, 2016
Email volume has grown 61% over the past two years, according ...
- British Martech Firm BlueVenn Launches U.S. Operations
Real-Time Daily, Tobi Elkin - Monday, October 24, 2016
BlueVenn, a U.K.-based marketing automation and customer analytics provider, has launched operatio ...
- Cleveland Cavaliers Capitalize On Mobile Engagement With Urban Airship
Email Marketing Daily, Jess Nelson - Friday, October 21, 2016
The 2016-2017 NBA season tips off next week as the Cleveland Cavalie ...
- Adobe Adds Data Visualization Tools, Making It More Intelligent
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2016
Adobe began offering new features in its analytics platform Thursday to me ...
- Metamarkets Closes $14.25 Million In Credit Loan
Real-Time Daily, Tobi Elkin - Wednesday, October 19, 2016
Metamarkets, a provider of interactive analytics for programmatic marketing, said it h ...
- Sizmek Launches Ad Builder 2.0
Real-Time Daily, Philip Rosenstein - Monday, October 17, 2016
Sizmek announced on Monday the release of Ad Builder 2.0, an updat ...
- How Much Will Digital Marketers Make In 2017?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2016
Marketers will be expected to have search skills as well as knowled ...
- Search Affiliate Looks To AI, Machine Learning For Ad Fraud Detection, Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 12, 2016
Affiliate marketing company Impact Radius has locked its sights on artificial intelligen ...
- Facebook Launches Workplace Service For Companies
Social Media & Marketing Daily, Gavin O'Malley - Monday, October 10, 2016
After more than a year in beta, Facebook finally announced the offici ...
- U.S. Auto Sales Fall Slightly
Marketing Daily, Tanya Gazdik - Tuesday, October 4, 2016
Auto sales declined slightly in September, but the tally was not ...
- A Company Called ColorTV Jumps Into OTT Discovery Biz
VidBlog, P.J. Bednarski - Tuesday, October 4, 2016
A new automated content discovery system ColorTV gathers real-time info on individu ...