- Installs Up 56%, As AI Fuels Mobile Commerce Shopping Apps
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
As investment in generative AI continues to rise, boosting mobile marketing syste ...
- Edward Jones Asks 'What Does It Mean To Be Rich'?
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
When someone uses the word "rich," it may mean they feel ri ...
- Google Hits Back At IAB After Releasing Privacy Sandbox Report
MediaDailyNews, Laurie Sullivan - Thursday, February 15, 2024
Google is disputing claims about its Privacy Sandbox in a new repo ...
- Meta Must Face Privacy Suit Over Tracking At Online Therapy Site
MediaDailyNews, Wendy Davis - Wednesday, February 14, 2024
Meta Platforms must face privacy claims brought by non-Facebook users who provid ...
- Most Effective Super Bowl Spots, Creatively Speaking
MediaDailyNews, Joe Mandese - Monday, February 12, 2024
The NFL's "Born To Play" was the most effective commercial airing ...
- Caveats Flood Paid Search, Retail Media Investments
Search & Performance Insider, Laurie Sullivan - Wednesday, February 7, 2024
Analytics and reporting limitations in retail media were cited as the prima ...
- Super Bowl For Swifties: More Ad Engagement To Shake Off
TV Watch, Wayne Friedman - Friday, February 2, 2024
Some brands may expect better engagement in connection with the big ga ...
- 64% Of Lead-Generation, Engagement Strategies Underperform: CMO Council
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Marketers should be doing much better at driving customer acquisitions, but near ...
- Meta Must Face New Privacy Claims Over Pixel Tracking At Health Sites
MediaDailyNews, Wendy Davis - Tuesday, January 30, 2024
A federal judge has again sided against Meta Platforms in a priva ...
- Built For The Media-Buying Executive
Search & Performance Insider, Laurie Sullivan - Tuesday, January 30, 2024
I began covering market intel/measurement tech firm Skai as Kenshoo when Aar ...
- Judge Sides Against Meta In Battle Over Scraping Public Data
MediaDailyNews, Wendy Davis - Wednesday, January 24, 2024
Analytics company Bright Data didn't violate Meta's terms of service by scrapi ...
- It's Official: U.S. Ad Market Expanded In 2023, Albeit A Smidgen
MediaDailyNews, Joe Mandese - Thursday, January 25, 2024
After a rough start, the U.S. ad market ended 2023 up 2. ...
- Cookieless Cross-Device Measurement, CTV Attribution: The Next Integration
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
National University began using cross-device measurement and attribution through a partnership betwe ...
- NFL Wild Card Game Delivers Record 2.8M Peacock Sign-Ups
Television News Daily, Wayne Friedman - Thursday, January 25, 2024
No other singular programming event has resulted in as many sign-ups f ...
- Ad Shows Marketers How To Redefine Success
MediaDailyNews, Laurie Sullivan - Monday, January 22, 2024
An ad campaign launched Monday from Semrush redefines success and shows markete ...
- Peaked TV: Supply Of Scripted Series Face Their First Crash
MediaDailyNews, Joe Mandese - Friday, January 19, 2024
"2021 and 2022 are the high watermark of 633 - the pinnac ...
- WaPo Creates Chief Growth Officer Role, Taps 'Subscription Wizard' To Fill It
Publishers Daily, Joe Mandese - Friday, January 19, 2024
"The Washington Post" this morning named Karl Wells to the new positi ...
- Google Has A Deep Spammy Side - Despite AI
Search & Performance Insider, Laurie Sullivan - Wednesday, January 17, 2024
Researchers set out to answer the question of whether search results a ...
- Academy Sports + Outdoors Taps Acadia As Its Customer Analytics AOR
MAD, Steve McClellan - Wednesday, January 10, 2024
The award followed an RFP process. To service the account, Acadia ...
- Disney Adds Measurement Partners, Debuts Shoppable Ads
Search & Performance Insider, Laurie Sullivan - Wednesday, January 10, 2024
Unilever has joined Disney as part of the beta program to dri ...
- Simulmedia's Morgan Moves To Executive Chairman, Werther Named CEO
Television News Daily, Wayne Friedman - Monday, January 8, 2024
Werther becomes CEO as Morgan assumes the role of executive chairman. Simulmed ...
- Google Chrome's Third-Party Cookie Phaseout Forcing Industry To Adapt
MediaDailyNews, Laurie Sullivan - Thursday, January 4, 2024
Marketers and agencies weigh in to discuss the new tool that defaul ...
- Web User Presses To Restore Privacy Claims Against NBA.com Over Meta Pixel
MediaDailyNews, Wendy Davis - Wednesday, January 3, 2024
The Chamber of Commerce backs the NBA in the privacy battle, argui ...
- New Engen Selects Richardson As SVP, Advanced Analytics
People on the Move, Fern Siegel - Wednesday, January 3, 2024
Richardson will work with agency client teams to deliver measurement and optimizati ...
- Slack Highlights New AI Features In A Comedic Musical
MediaDailyNews, Colin Kirkland - Tuesday, January 2, 2024
Slack's ad takes the form of musical comedy to highlight the company ...
- TikTok Claims Non-Users Consent To Tracking On Hulu, Etsy And Other Sites
MediaDailyNews, Wendy Davis - Tuesday, January 2, 2024
TikTok plans to defend itself in a privacy lawsuit by arguing th ...
- What IAB Tech Lab's Katsur Predicts Next For Media
Media 3.0, Laurie Sullivan - Tuesday, December 26, 2023
IAB Tech Lab CEO Anthony Katsur shared his thoughts on how ...
- Google Asks Judge To Throw Out Suit Over Health Data
MediaDailyNews, Wendy Davis - Friday, December 22, 2023
Google is urging a federal judge to throw out a privacy lawsu ...
- A WBD-Paramount Combo: Linear TV, Theatrical Dominance - Is That Enough?
Television News Daily, Wayne Friedman - Friday, December 22, 2023
A WBD-Paramount Global merger would initially result in dominance in two lega ...
- Google Urges Judge To Throw Out Privacy Suit By Online Tax Filers
MediaDailyNews, Wendy Davis - Monday, December 18, 2023
Google is urging a federal judge to dismiss a lawsuit by onli ...