- On Softer Sales, Gap Expanding Athleta
Marketing Daily, Sarah Mahoney - Friday, February 28, 2014
After opening 65 new Athleta stores this year, it says it wi ...
- JCPenney To Break New Campaign During Oscars
Marketing Daily, Sarah Mahoney - Monday, February 24, 2014
JCPenney is again using the Academy Awards to introduce a new spri ...
- Under Armour Extends U.S. Speedskating Partnership
Marketing Daily, Karl Greenberg - Saturday, February 22, 2014
Under Armour has signed its largest-ever sports deal, extending its partnership wi ...
- Converse Targets Creative Spirits With CONS Project
Marketing Daily, Sarah Mahoney - Thursday, February 20, 2014
"While all three of our lines target these creative spirits and a ...
- Brrrr! Nasty Weather Boosts Outdoor Gear Sales
Marketing Daily, Sarah Mahoney - Wednesday, February 19, 2014
"Insulated and non-insulated jackets, shells and fleece, base layers, handwear, headwear, a ...
- On Instagram, Calvin Gives Undies A Selfie Twist
Marketing Daily, Sarah Mahoney - Tuesday, February 18, 2014
For all those who have been fretting that there just aren't enou ...
- The Wheeling Behind The Eddie Bauer Deal
Marketing Daily - Top of the News, Thom Forbes - Monday, February 17, 2014
Jos. A Bank says its $825 million acquisition of outdoors clothier Edd ...
- Flap Erupts Over Under Armour Speedskating Suit
Marketing Daily - Top of the News, Thom Forbes - Friday, February 14, 2014
The painstakingly designed and aerodynamically tested speedskating suits worn by the U. ...
- Customer Service, Innovation Drive Brand Perception
Marketing Daily, Karl Greenberg - Thursday, February 6, 2014
All things being equal, telematics is a way for automakers to customiz ...