- Is Gen Y Powering Fur's Comeback?
Marketing Daily, Sarah Mahoney - Thursday, April 24, 2014
As sustainability debates have become more nuanced, many Millennial fashionistas are n ...
- Boston Winners? Hancock, New Balance ... And Kleenex
Marketing Daily, Sarah Mahoney - Monday, April 21, 2014
The race this year includes 35,660 people, with more than 5,330 fr ...
- Consumers Fall Into Gap's Digital Initiatives
Marketing Daily, Sarah Mahoney - Thursday, April 17, 2014
Gap, which owns Old Navy, Banana Republic, Piper Lime and Athleta ...
- Think Outside The Brand
Engage:Teens, Melanie Shreffler - Thursday, April 17, 2014
Teens' brand preferences are as fragmented as their media habits. With co ...
- For New Line, H&M Builds Instagram Butterflies
Marketing Daily, Sarah Mahoney - Monday, April 14, 2014
Featuring organic silks and leather, this year's Conscious and Conscious Exclusive us ...
- Free Socks? For Thorlos, Sampling Beats Advertising
Marketing Daily, Sarah Mahoney - Friday, April 11, 2014
"We do very little advertising," says Jeff Lawson, director of marketing f ...
- JCPenney Gets Physical With Elle Macpherson's Undies
Marketing Daily, Sarah Mahoney - Wednesday, April 9, 2014
The retailer is beefing up the physical shopping experience for intimate appare ...
- Shoe Carnival Steps Up
Marketing Daily, Aaron Baar - Monday, April 7, 2014
The campaign will run on national cable networks, and will be support ...
- H&M, Zara Back 'Fashion Loved By Forest' Campaign
Marketing Daily, Sarah Mahoney - Wednesday, April 2, 2014
The world's two largest fashion brands -- H&M and Zara -- ha ...