- AKQA, Hermes Open Up Online Home
MAD, Larissa Faw - Tuesday, September 30, 2014
Developed by creative agency AKQA, LaMaisonDescarres.com is available in 27 countries ...
- True Religion, Riders By Lee Out To Recapture Denim Fans
Marketing Daily, Sarah Mahoney - Thursday, September 25, 2014
NPD Group reports that sales of jeans -- one of the best-performi ...
- Lycra Launches Global TV Campaign
Marketing Daily, Sarah Mahoney - Tuesday, September 23, 2014
Themed "Lycra Moves You," the new campaign uses a dramatic time-lapse 'trai ...
- Columbia Sportswear Goes Long With One-Hour Video
Marketing Daily, Sarah Mahoney - Monday, September 22, 2014
While much of the marketing world is stampeding toward shorter and short ...
- Can Apple Watch Win Over Swiss Luxury Giants?
Marketing Daily, Sarah Mahoney - Wednesday, September 17, 2014
While there will doubtless be luxury consumers who already own classic timepiec ...
- Fashion Week's Social Lessons For Brands
Marketing Daily, Sarah Mahoney - Tuesday, September 16, 2014
With the fall fashion season in full swing, brands are taking ide ...
- Tom Brady Uses All His Time-Outs In Ad For UGG Australia
Out to Launch, Amy Corr - Wednesday, September 17, 2014
UGG Australia launched "This Is UGG," a global brand marketing campaign starri ...
- Sports Authority, Lululemon Flexing Yoga's Strong Suit
Marketing Daily, Sarah Mahoney - Friday, September 12, 2014
"In 2008, there were 17.5 million people participating in yoga. In 201 ...
- Millennial Fashion: How the Times Have Changed
Engage:Millennials, Brittany Barnic - Friday, September 5, 2014
Fashion trends come and go ... this is as true today ...
- MyBurberry Smells Like Social Media
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2014
Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larg ...
- Macy's Focused On Mobile, Gen Y, Private Label
Marketing Daily, Sarah Mahoney - Wednesday, September 3, 2014
While the company has been testing this service for some time, "th ...
- Under Armour Lands Gisele For Women's Campaign
Marketing Daily, Sarah Mahoney - Tuesday, September 2, 2014
"I'm proud to join @UAWomen and celebrate strong women everywhere," Bundchen sa ...