- Reebok's Freak Show Is A Love Letter To Grit
Marketing Daily, Sarah Mahoney - Friday, January 30, 2015
The sweaty young 'uns who tire-flip, mud-pit swim, rope climb and handstand-wa ...
- Merrell, Oculus Rift Take Virtual Hike Through Sundance
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
The immersive experience is the first-ever commercial use of this "in motio ...
- For Plus-Size Line, Target Taps Social's Sway
Marketing Daily, Sarah Mahoney - Thursday, January 22, 2015
While clothing brands routinely reach out to bloggers for input and publicit ...
- Reebok Springs Chicken, Urges Free-Range Fitness
Marketing Daily, Sarah Mahoney - Tuesday, January 13, 2015
"We've refocused the brand over the last several years on fitness f ...
- Adidas' Game Plan: Act Like It Belongs Here
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 14, 2015
After slipping behind Under Armour in the sportswear market earlier this yea ...
- Bloomie's Ties In With NBA All-Stars
Marketing Daily, Sarah Mahoney - Monday, January 12, 2015
Bloomingdale's is partnering up with "GQ" for three videos with the fashion-forwa ...
- Hot Spot: Bieber's Got New Underpants
Marketing Daily, Sarah Mahoney - Thursday, January 8, 2015
Love him or hate him, polarizing popster Justin Bieber is trending, than ...
- Soma Wants Your (Gently) Used Bra
Marketing Daily, Tanya Gazdik - Thursday, January 8, 2015
The initiative, which has collected 885,000 bras in four and a ha ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, January 9, 2015
Calvin Klein has held on to its spot in the top ...
- Will A Customer-Centric Brand Disrupt Teen Fashion in 2015?
Engage:Teens, Aaron Paquette - Thursday, January 8, 2015
Although the economy is improving with wages up and many retailers experienci ...
- Hot Spot: Using Personalized Animation, Nike+ Asks You To Outdo You
Marketing Daily, Sarah Mahoney - Tuesday, January 6, 2015
Nike+ members get a motivational treat this year, based on their 20 ...
- Struggling in U.S., Coach Buys Stuart Weitzman
Marketing Daily, Sarah Mahoney - Tuesday, January 6, 2015
Some experts question whether Coach can juggle any expansion right now. ...
- In 2014, Defending Brands Most In-Demand Topic
Marketing Daily, Sarah Mahoney - Friday, January 2, 2015
A look at the year's best-read stories in the realms of retai ...