- Abercrombie Says No To Sex; Now What?
Marketing Daily, Sarah Mahoney - Monday, April 27, 2015
Abercrombie is "between a rock and a hard place," says Allen Adamso ...
- How A Luxury Brand Turned Itself Around
Engage:Affluent, Frank Rose - Friday, April 24, 2015
"Great brands and great businesses have to be great storytellers, too." ...
- As Online Sales Gain, Orlando and Washington Emerge As Key Markets
Marketing Daily, Sarah Mahoney - Tuesday, April 21, 2015
Says NPD's Marshal Cohen, chief industry analyst, in its release: "When N ...
- Teens Crave Experience; Constant Upgrades
Marketing Daily, Sarah Mahoney - Friday, April 17, 2015
Kids are less focused on "possessions and more on share-worthy experiences," sa ...
- Cotton Inc. Shuns Celebs To Win Gen Y Hearts
Marketing Daily, Sarah Mahoney - Saturday, April 18, 2015
The campaign, this year's version of the 26-year-old "Fabric Of Our Live ...
- Target Shoppers Go Gaga Over Lilly Pulitzer Line
Marketing Daily - Top of the News, Thom Forbes - Monday, April 20, 2015
It seems everybody and her sister wanted get a Lilly Pulitzer pie ...
- Why Nike Is - Finally - Wooing Weak Women
Marketing Daily, Sarah Mahoney - Wednesday, April 15, 2015
"There's a lot of growth potential for Nike in this lifestyle category ...
- Dissing Victoria's Angels, Lane Bryant Sends Big Shout-Out To Bad Girls Everywhere
Marketing Daily, Sarah Mahoney - Tuesday, April 7, 2015
The ads are just as memorable for what they lack (like t ...
- Reebok Wants You To Be More Human
Marketing: Sports, Gordon Plutsky - Wednesday, April 1, 2015
Reebok officially took the next step in their complete brand transformation ...