- O2 UK Debuts Mobile Wallet Service, Free For Now
Around the Net In OMD Europe, Nina Lentini - Monday, April 30, 2012
For the first six months, the operator will not charge people ...
- Study Finds Gen Y Responds To App Ads
Marketing Daily, Karl Greenberg - Friday, April 27, 2012
The study found that adults 25-34 are more likely to value t ...
- App Turns Social Media Feed Into 'Star Wars Crawl'
Around the Net In OMD Europe, Nina Lentini - Friday, April 27, 2012
Designed and created by McCann London and UM International to support t ...
- Consumers Have Limit To Unlimited Plan Price
Marketing Daily, Aaron Baar - Wednesday, April 25, 2012
Despite finding that nearly half of consumers don't know how much mobi ...
- Corona Invites Viewers To Break Free From Rut
Marketing Daily, Tanya Gazdik - Saturday, April 21, 2012
Corona Light is debuting a national marketing campaign that encourages consumers ...
- VW IPad App Touts The New Golf
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
VW is firing up a U.S. promotion "Golf R Ultimate Fan Experienc ...
- SCRAM! -Harnessing Social Customer Relationship Application Management
MarketingTools: CRM, Kathleen Stockham - Tuesday, April 17, 2012
If you've been following the trends recently in Social Media you a ...
- LoveThis App Puts Friends' Recommendations In One Place
Around the Net In OMD Europe, Nina Lentini - Friday, April 13, 2012
This UK-based social service is out with an iOS app to l ...
- Q&A: Samsung's Ralph Santana On Olympic Genome
Marketing Daily, Aaron Baar - Thursday, April 12, 2012
The app mines a user's public information on Facebook and matches ...
- Troy-Bilt Goes Multi-Screen With Shazam
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
The new Troy-Bilt effort makes music-ID app Shazam the bridge between t ...