- War Isn't Real
Media Insider, Steven Rosenbaum - Monday, March 9, 2026
AI-generated footage and viral misinformation are reshaping how the world experiences t ...
- Consumers Haven't Lost Attention - Advertisers Just Have To Earn It, Study Says
Research Intelligencer, Robert Williams - Wednesday, March 4, 2026
More than two-thirds of consumers say humor, emotion or entertainment make a ...
- Stop Treating People Like Equations: The Case Against Attention Optimization
Brand Insider, Micheal P. Gumbert - Tuesday, March 3, 2026
Micheal Gumbert writes, "Can you control, and then optimize, your audience's attentio ...
- The Bloviator-In-Chief
Red, White & Blog, Joe Mandese - Wednesday, February 25, 2026
From one chief to another, maybe you'd want to consider a less-is-mo ...
- Conversion Rate Optimization With The Decrease In Search Traffic
Brand Insider, Ryan McHugh - Tuesday, February 24, 2026
NP Digital's Director of CRO writes, "Understanding how digital discovery is evolvi ...
- The New Performance Metric: Curiosity
Performance Marketing Insider, Laurie Sullivan - Friday, February 20, 2026
Ads tell consumers a lot about a brand, but analysis of Goog ...
- AI Attention Metrics Become Real-Time Ad-Targeting Filter Through SSPs
MediaDailyNews, Laurie Sullivan - Friday, February 13, 2026
Index Exchange execs believe the company's integration with xpln.ai, which helps advertise ...
- TVision Finds Premium Streamers Generate More 'Attention' Vs. YouTube
Television News Daily, Wayne Friedman - Thursday, February 12, 2026
In prime time, premium streaming apps - including Netflix, Disney+ and H ...
- Ready For Some Football? How About Roasting Some Super Bowl Ads?
Mediapsssst, Richard Whitman - Friday, February 6, 2026
Created by Ralph and Powered by GPT Vision, "SlopBowl" watches alongside yo ...
- The Super Bowl And The Economics Of Creativity
MediaPost Weekend, Paul Parton - Saturday, February 7, 2026
It may seem paradoxical that something we proactively avoid most of t ...
- Young American Men Face Screen Time Challenges
Data & Programmatic Insider, Laurie Sullivan - Monday, January 19, 2026
A study conducted by Ipsos found a large majority of Americans belie ...
- DoubleVerify Brings Attention Measurement To TikTok
MediaDailyNews, Colin Kirkland - Thursday, December 11, 2025
TikTok will give brands additional ad-performance measurement capabilities through an extended partnersh ...
- What If TikTok Was A Mid-Size Cable Network?
Planning & Buying Insider, Joe Mandese - Thursday, November 20, 2025
What if it was a mid-size cable network that indexed five tim ...
- Realeyes Spins Off 'Adverteyes' To Focus On Ad Performance, Outcomes
MediaDailyNews, Joe Mandese - Tuesday, November 18, 2025
Realeyes Chief Growth Officer Max Kalehoff has been named CEO of t ...
- Attention Arc's Co-President on Why AI Adoption Should Be Treated Like a Media Plan
Brand Insider, Barbie Romero - Tuesday, November 4, 2025
Swapnil Patel discusses how brands can approach AI with a realistic timefra ...
- Brand Safety, Viewability Measurement Tumbles
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Engagement with ads does not always correspond with conversion rates, and viewabili ...
- Automotive TV Spending Drops 31% In August
Marketing Daily, Tanya Gazdik - Sunday, September 7, 2025
Chevrolet's "The Heartbeat of America" performed in the 90th percentile for likeabili ...
- Beyond The Brew: Eye-Tracking Turns Into Active Dialogue
Data & Programmatic Insider, Laurie Sullivan - Monday, July 7, 2025
Craft beer has become a crowded space with rising costs, tariffs a ...
- Brandtech: Brands Gain Visibility Into How LLMs Perceive Them
MediaDailyNews, Laurie Sullivan - Thursday, July 3, 2025
Execs at two The Brandtech Group agencies wanted to make it ea ...
- Cost Of Invisible Media Grows Despite Concerns
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 2, 2025
Amplified's study puts a price on media investments that fail to effective ...
- Snapchat Adds Attention Measurement Via IAS, Lumen
Data & Programmatic Insider, Laurie Sullivan - Monday, June 30, 2025
Integral Ad Science on Monday announced a partnership with Snap and Lum ...
- Media Industry Is Chasing The Wrong Kind of Attention, McKinsey Warns
Research Intelligencer, Robert Williams - Friday, June 20, 2025
The attention economy is oversaturated, with consumer focus splintered across formats a ...
- Infillion Moves Past Passive Viewability, Brings Adelaide's AU Metric To Interactive Video
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Infillion will integrate Adelaide's attention unit (AU) metrics into its interactive vid ...
- Comscore Reveals Differences Between Mythical, Possible Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, June 16, 2025
Advertisers are chasing questions that prompt change. Can they rely on tru ...
- Streaming Ad Exposures Drive Attention, Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, June 11, 2025
A new study says advertising on free streaming/FAST platforms can result ...
- Netflix Upfront: Ad Suite Reaches Critical Mass, 170M Viewers
Television News Daily, Wayne Friedman - Wednesday, May 14, 2025
"People are watching our ad plans almost as much as they a ...
- MRC, IAB Release Attention Measurement Guidelines Draft
MediaDailyNews, Joe Mandese - Monday, May 12, 2025
The guidelines, which will be open for public comment through July 1 ...
- Search Traffic Down 10%: What's Happening And Where It's Going
Performance Marketing Insider, Laurie Sullivan - Thursday, May 8, 2025
Brands are competing for attention across fragmented landscapes, and those focused ...
- APAC Region Leads In Audience Attention For Q1, DoubleVerify Says
Research Intelligencer, Robert Williams - Monday, April 28, 2025
The data highlights growing regional disparities in attention performance and continued streng ...
- Uber Advertising Strategizes About Attention, Big Bites In Carrots
Performance Marketing Insider, Laurie Sullivan - Friday, April 11, 2025
A study showed lift metrics produced the most surprising numbers. Ads view ...