- DataXu Launches DX3 Platform Integrating Social, Video, Display, Mobile
Online Media Daily, Laurie Sullivan - Monday, November 7, 2011
DataXu will release the next generation of its digital marketing platform, DX ...
- Giving Credit Where Credit Is Due
Video Insider, Jason Burke - Tuesday, October 4, 2011
In the waning moments of Game 7 of the 2011 Stanley C ...
- RIP Last Click: Why Last Click is Dead (Or Should Be)
Online Media Daily, Richard Frankel - Wednesday, August 24, 2011
The damage of misplaced attribution doesn't just fail to give credit whe ...
- Rimm-Kaufman Group Acquires AudetteMedia
SearchBlog, Laurie Sullivan - Thursday, August 18, 2011
Online marketing has become a melting pot for media, combining search engi ...
- Google's, Microsoft's Attribution Management Certification
SearchBlog, Laurie Sullivan - Friday, July 15, 2011
Should Google and Microsoft step in to require an attribution certification progr ...
- We're Looking In The Wrong Place For Our Attribution Models
Search & Performance Insider, Gord Hotchkiss - Thursday, June 16, 2011
The online landscape is getting more complex. Speaking from a marketer's perspectiv ...