- Attribution Confusion
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
What's wrong with the state of online attribution? What's right with ...
- John Dimling Speaks For Attribution, Former Nielsen Chief Goes From C3 Ratings To C3 Metrics
Online Media Daily, Joe Mandese - Tuesday, February 21, 2012
C3 Metrics, a leader in so-called "attribution" modeling and analytics for onli ...
- Poor Attribution Models Waste Billions Of Ad Dollars
Online Media Daily, Laurie Sullivan - Tuesday, February 14, 2012
Collective has developed a model to determine online ad attribution and pla ...
- Attribution Could Get A Bit Sticky, But Worth It
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 8, 2012
Attributing data from cross-channel marketing strategies will become the next hurdle f ...