- Attribution: IgnitionOne Gives Marketers Another View
Online Media Daily, Laurie Sullivan - Monday, April 30, 2012
Attribution technology from companies such as IgnitionOne continues to advance, but busine ...
- Adometry Cross-Channel Attribution Integrates Offline Data
Online Media Daily, Laurie Sullivan - Thursday, April 19, 2012
Adometry has launched a platform that identifies with increasing accuracy the offli ...
- Mobile Complicating Path To Conversion
SearchBlog, Laurie Sullivan - Tuesday, April 3, 2012
A shift by consumers to use multiple devices to research and ma ...