- Attribution Management As A Facilitator Of Your Enterprise Data Warehouse
Metrics Insider, Anto Chittilappilly - Tuesday, July 31, 2012
When an organization engages in marketing attribution it knowingly or unknowingly mak ...
- Reporting Online Measurement And Strategy
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 11, 2012
Econsultancy published the Online Measurement and Strategy Report with help from Lynchpi ...
- Google Takes Mobile On Attribution Path
Online Media Daily, Laurie Sullivan - Wednesday, July 11, 2012
Attribution modeling analyzes how different types of advertising, such as mobile, displa ...
- Lack Of Innovation Points To Signs Of Slowing Online Ad Growth
SearchBlog, Laurie Sullivan - Thursday, July 5, 2012
Marketers have made improvements in attribution modeling to determine how online vide ...