- Display Impressions Optimize Paid-Search Campaigns
Online Media Daily, Laurie Sullivan - Thursday, June 27, 2013
OptiMine has created an attribution model allowing marketers to use display advertisi ...
- Another Path To Conversion
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 21, 2013
Marketers can justify budgets and campaigns without using a last-click attribution mode ...
- Google Heightens Focus On Attribution Metrics For Marketers
Online Media Daily, Laurie Sullivan - Thursday, June 20, 2013
Google made Full Credit Measurement Attribution generally available Thursday to Google Analyti ...
- Mobile Attribution, Video Stars Rising
Data and Targeting Insider, Laurie Sullivan - Thursday, June 13, 2013
Both social and mobile have a strong following, but Siemer & Associate ...