- Datorama Closes Funding, Will Enhance Cross-Channel Attribution
Online Media Daily, Laurie Sullivan - Wednesday, July 31, 2013
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed ...
- IgnitionOne Appoints John Ragals COO, Pushes Tech Efforts
Online Media Daily, Laurie Sullivan - Wednesday, July 31, 2013
Fresh off the management-led buyout from Dentsu, IgnitionOne appoints John Ragals Glob ...
- Last-Click Attribution Model Shorts Content Creators
SearchBlog, Laurie Sullivan - Friday, July 26, 2013
About 88% of click paths require more than three clicks, content sit ...
- Build The Web Page Around The Display Ad
Show Daily, Laurie Sullivan - Tuesday, July 23, 2013
"Think of display ads as a layer cake." ...
- HP Launches AR Platform, Tracks Print Ads Digitally
Online Media Daily, Laurie Sullivan - Friday, July 12, 2013
Hewlett-Packard's Autonomy division has been working to build out an augmented reali ...
- The Ill-Defined Problem Of Attribution
Search & Performance Insider, Gord Hotchkiss - Thursday, July 11, 2013
For the past few years, I've sat on the board of ...