- Attribution Signals Marketers Miss
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 30, 2013
Kevin Less tells us about 10 conversion events that marketers should trac ...
- TagMan Claims Inaccuracies In Google's Analytics Platform
Online Media Daily, Laurie Sullivan - Friday, August 23, 2013
Tag management company TagMan has secured $5 million in funding from sever ...
- Google Releases Data-Driven Attribution Model
Online Media Daily, Laurie Sullivan - Tuesday, August 20, 2013
Google made a major shift toward attribution marketing Tuesday with the relea ...
- Placed Wants To Link Mobile Ads To Store Traffic
Mobile Marketing Daily, Steve Smith - Thursday, August 15, 2013
The location analytics firm Placed is partnering with launch partner local ...
- Acxiom Partners With 4Info For Mobile Retargeting And Attribution At Household Level
Mobile Marketing Daily, Steve Smith - Tuesday, August 13, 2013
Acxiom and 4Info say they can match a company's first-party CRM da ...
- Google Takes Programmatic Approach To Real-Time Data Analytics
Online Media Daily, Laurie Sullivan - Friday, August 2, 2013
Google has turned toward automation, allowing marketers to query real-time data a ...