- HasOffers Appoints Former Glam Media, DoubleClick Exec To CRO
Mobile Marketing Daily, Laurie Sullivan - Monday, February 24, 2014
HasOffers, the mobile attribution and analytics apps company Facebook dropped from i ...
- Google, Magna Global Strike Multimillion-Dollar Upfront Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2014
Magna Global, part of IPG Mediabrands, committed $100 million of its manag ...
- Tracking Conversion Efforts
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 14, 2014
Conversion tracking works for more than online purchases. Margot Da Chunha sugges ...
- 1-800-Flowers And Shutterfly Find Revenue In AdWords Mobile Cross-Channel Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2014
Voice search, Sitelinks and click-to-call features from Google and Bing make ...
- Oopsy: Facebook Kicks HasOffers and Kontagent From Mobile Marketing Partnership Over Data Policy
MoBlog, Steve Smith - Thursday, February 13, 2014
Claiming violations of its partnership agreement involving data handling and retention, Facebo ...
- Experian Connects Responses To Online Ads Across Media
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 3, 2014
Experian Marketing Services soon will begin rolling out a tool that connec ...