- The Many Definitions Of Multichannel Marketing
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 24, 2014
Confused on the definition of multichannel marketing. You're not alone, Ben Dav ...
- Ninja Metrics Discovers Attribution's Tie To Social Influence
Data and Targeting Insider, Laurie Sullivan - Thursday, October 23, 2014
Marketers relying on a traditional method for calculating return on investment (RO ...
- Social Marketers Move From Likes To 'Show Me The Money'
London Blog, Sean Hargrave - Wednesday, October 22, 2014
Social is now a paid channel, and so savvy marketers are taki ...
- Nielsen, Adobe Partnership Supports Cross-Platform Measurement Across Web, Apps
MediaDailyNews, Laurie Sullivan - Tuesday, October 21, 2014
Adobe and Nielsen Tuesday announced a strategic partnership to build and suppo ...
- Understanding Affluent Clicks, Purchases, Research Decisions
SearchBlog, Laurie Sullivan - Tuesday, October 21, 2014
Affluent consumers research products and services weekly before making a purchase givi ...
- Adelphic Taps Placed For Location-Based Targeting Data
Real-Time Daily, Tyler Loechner - Thursday, October 16, 2014
Adelphic, a mobile demand-side platform (DSP), on Thursday announced a partnership wi ...
- Brands Must Get Beyond Fixation on Measurable Media Impact
Programmatic Insider, Eric Berry - Thursday, October 16, 2014
The RTB ecosystem, with its fundamental need for measurement and attribution, cou ...
- Attribution Tips For Reporting In A Cross-Device World
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 10, 2014
It's not difficult to understand why cross-device measurement have become so importan ...
- Attribution Not Connecting To Marketing Strategies
Research Brief, Jack Loechner - Friday, October 10, 2014
Kenshoo, in a newly commissioned study conducted by Forrester Consulting, titled "Cross-Chann ...