- Adventures In Attribution
Marketing Insider: Cross-Channel, Steve Smith - Friday, November 28, 2014
Attribution is as inscrutable as it is necessary as the path ...
- Sizmek Adopts 'Game Theory' Attribution Via Partnership With Abakus
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
Sizmek, an ad management firm, on Thursday announced a partnership with attributi ...
- The Real Point of Integration? Solving The Attribution Puzzle
MAD, Mike Drexler - Tuesday, November 18, 2014
And we're far from a solution. In many cases, digital technology-presented ...
- Google, AOL's Convertro, Visual IQ Named 'Leaders' In Cross-Channel Attribution
Real-Time Daily, Tyler Loechner - Friday, November 7, 2014
This year, a number of media measurement companies were scooped up ...