- The Trouble With CTR As A Campaign Metric
Metrics Insider, Lori Dekker - Tuesday, December 30, 2014
Now I know lots of folks in the industry are bashing t ...
- Oracle Buys Datalogix In Quest To Be A Data Powerhouse
Real-Time Daily, Tyler Loechner - Monday, December 22, 2014
Oracle made its data play clear after acquiring DMP BlueKai earlier th ...
- Dentsu Aegis Buys Rockett Interactive
MAD, Steve McClellan - Tuesday, December 16, 2014
The Cary, NC-based attribution specialist will be integrated with iProspect and Rocke ...
- Likes, Camera, Actions! Social's Move From Selfies To Conversions
Online Spin, Jamie Tedford - Tuesday, December 16, 2014
While the social media pundits prepare their "Year in Review" listicles, ...
- Thanks To Social, Over Half Of Marketers Now Retargeting On Mobile
RTBlog, Tyler Loechner - Tuesday, December 16, 2014
"Mobile retargeting" is commonly discussed as a difficult thing for marketers ...
- A Programmatic Future Needs Attribution As Its Trailblazer
MAD London, Wolf Allisat - Friday, December 12, 2014
For a programmatic future to work, attribution will need to be ...
- Why Are You Ignoring Attribution?
Marketing Daily, Bob Sybydlo - Wednesday, December 10, 2014
Attribution helps marketers gauge the effectiveness of marketing activities across channels. A ...