- Inaccurate Data Flooding An Industry Still Looking For Answers Through Attribution
SearchBlog, Laurie Sullivan - Thursday, January 29, 2015
Companies frequently work with bad data, although 95% feel compelled to tu ...
- Mobile Attribution Firm AppsFlyer Raises $20M In Series B Round
Real-Time Daily, Tyler Loechner - Tuesday, January 20, 2015
Mobile attribution analytics company AppsFlyer on Tuesday announced it has raised $ ...
- Complex Mobile Search Attribution Holding Back Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 15, 2015
Mobile conversions make up only about 30% of all search conversions, althou ...
- Multi-Touch Attribution In Data-Driven Marketing's Passenger Seat
RTBlog, Tyler Loechner - Wednesday, January 14, 2015
If "programmatic" is the father and umbrella term under which real-time biddin ...
- The Tricky Tales Of Political Attribution
Marketing: Politics, Ray Kingman - Tuesday, January 13, 2015
The post-mortems of the 2014 election cycle are well underway. At th ...
- IgnitionOne Focuses On Mobile, Finding Unattributed Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 8, 2015
IgnitionOne began rolling out Thursday what will become a series of featur ...
- A New Year's Resolution: Take Action On Insights
Metrics Insider, Anto Chittilappilly - Tuesday, January 6, 2015
How many times have you declared on Jan. 1 to lose weig ...