- Twitter, Google Partner In Ad, Attribution Deal
MediaDailyNews, Laurie Sullivan - Tuesday, April 28, 2015
Twitter said late Tuesday it will open some of its advertising invento ...
- Marketing Is Now Even More Exciting - Here's Why!
Online Spin, Cory Treffiletti - Tuesday, April 28, 2015
Fellow Online Spinner Dave Morgan recently wrote a column on whether awarene ...
- IPG Takes Stake In Samba TV
MAD, Steve McClellan - Monday, April 20, 2015
As part of the agreement, IPG Mediabrands said that various teams ...
- Moneysupermarket Using Programmatic To Move Beyond Last Click Mentality
Around the Net In MAD London, Sean Hargrave - Friday, April 17, 2015
Moneysupermarket was among the first UK brands to ring fence its first-par ...
- Can Awareness and Attribution Live Together?
Online Spin, Dave Morgan - Thursday, April 16, 2015
For years, many folks in media have questioned whether brand advertising a ...
- WPP Buys Mobile Ad Attribution Firm Medialets
Real-Time Daily, Tyler Loechner - Wednesday, April 15, 2015
WPP continues to invest in the ad technology world, as the holdi ...
- Linking Digital Ads To In-Store Visits Continues To Spread: Tapad, Placed Ink Deal
RTBlog, Tyler Loechner - Monday, April 13, 2015
Tapad, a cross-screen marketing technology provider, is the latest to offer markete ...
- Attribution Firm Conversion Logic Raises $4M
Real-Time Daily, Tyler Loechner - Wednesday, April 8, 2015
Conversion Logic, a cross-channel attribution platform, on Wednesday announced it has clos ...
- MarketShare Tunes Into Data And Attribution, Acquires DataSong
Real-Time Daily, Tyler Loechner - Wednesday, April 1, 2015
MarketShare, a marketing analytics firm, on Wednesday announced it has acquired DataSon ...