- Veritone Media Cognitive Platform Looks To Attribute Organic Media
MediaDailyNews, Laurie Sullivan - Tuesday, September 29, 2015
Questioning the effectiveness of advertising, California startup Veritone created a cognitive med ...
- What Attribution Is Not
MediaPost Live, Gavin O'Malley - Wednesday, September 30, 2015
Without naming names, it's clear that certain individuals still think attribution simp ...
- Who Should I Target To... Next?
MediaPost Live, Wayne Friedman - Wednesday, September 30, 2015
Speaking at the OMMA Attribution event, Tina Moffett, senior analyst for Forreste ...
- Beware Of Big Data Rabbit Holes
MediaPost Live, Gavin O'Malley - Wednesday, September 30, 2015
In this data-rich age of ours, the biggest danger is drowning ...
- Who Should I Target To... Next?
Show Daily, Wayne Friedman - Tuesday, September 29, 2015
Speaking at the OMMA Attribution event, Tina Moffett, senior analyst for Forreste ...
- AOL Claims It Can Close Gap Between Mix Models And Attribution
MediaDailyNews, Laurie Sullivan - Thursday, September 24, 2015
AOL will announce later today the integration of media mix modeling (MM ...
- Analytics, Measurement Finds The 49% ROI Mistake
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 23, 2015
Google made a slight change to Analytics this week. It now defaul ...
- Programmatic Search Makes Attribution Tough For Marketers
SearchBlog, Laurie Sullivan - Friday, September 4, 2015
What keywords generate the phone call? It turns out many markets don ...