- Mobile Researcher NinthDecimal Strikes Location-Based TiVo Deal
MediaDailyNews, Wayne Friedman - Friday, October 16, 2015
NinthDecimal has entered a partnership with TiVo to determine whether exposure ...
- App Users Spend More Time Playing Games Than Other Activities
Mobile Marketing Daily, Gavin O'Malley - Thursday, October 15, 2015
Despite a variety of other offerings, app users still spend a l ...
- ZypMedia Brings Programmatic To Politics
Real-Time Daily, Ben Frederick - Thursday, October 8, 2015
ZypMedia, a programmatic media-buying platform for local advertising formerly known as ExtendT ...
- It's Time For Better Attribution Solutions
MediaDailyNews, Rahul Bafna - Thursday, October 1, 2015
Modern marketers must consider multiple touch-points, channels, and devices in the pa ...