- Kinetic, Fuel Intelligence Link OOH Spending To Social Media Activity
MAD, Larissa Faw - Wednesday, February 24, 2016
Working with Fuel Intelligence, Kinetic Worldwide has launched a platform that ...
- CMOs Want To Know: Which Naked Disney Princess Are You?
Online Spin, Maarten Albarda - Monday, February 22, 2016
No worries, today's column is not about anything naked, Disney or princesse ...
- To Rev Sales, Auto Industry Must Embrace Customer-State Data
Around the Net in Real-Time, Tobi Elkin - Wednesday, February 10, 2016
Writing in AdExchanger, Maxwell Knight, vice president of marketing science services ...
- Getting Beyond Primitive Attribution Modeling
Real-Time Daily, James Rhee - Monday, February 1, 2016
Now that it's 2016, there's certainly one thing on which the digit ...