- AppsFlyer Partners With Tencent For Attribution Solution
Mobile Marketing Daily, Ben Frederick - Wednesday, August 31, 2016
AppsFlyer will be the first global third-party tracking system on Tencent's soci ...
- Programmatic a Full Funnel Solution for Casper
Show Daily: Videos, Ross Fadner - Thursday, August 25, 2016
Online mattress delivery upstart Casper started small with its programmatic efforts wh ...
- Attribution the Key to a Full Funnel Programmatic Strategy
Show Daily: Videos, Ross Fadner - Thursday, August 25, 2016
It's hard to communicate the value proposition of a brand in ...
- Most U.S. Publishers Rely On A Mix Of Ad Support And Subscriptions
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 24, 2016
It's no secret that ad blockers have changed the way traditional publishe ...
- Study: Programmatic Ads Lead To 55% Lift In Offline Sales
RTBlog, Philip Rosenstein - Monday, August 22, 2016
Brand stores and other brick-and-mortar locations can greatly benefit from optimizing digit ...
- Publishers Worry Most About Viewability, Attribution
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 17, 2016
U.S. digital ad professionals within the publishing industry are most concerned abo ...
- IAB Overhauls Attribution, Releases New Primer
Real-Time Daily, Tobi Elkin - Thursday, August 11, 2016
The Interactive Advertising Bureau's (IAB) Advanced Attribution Working Group, part of t ...
- Demystifying The Concept of 'Attribution' In Digital Marketing
Around the Net in Real-Time, Tobi Elkin - Friday, August 5, 2016
Tech Crunch seeks to "demystify the concept of “attribution” in digital marketin ...
- Cross-Device Attribution Isn't Perfect, But It's Critical
Around the Net in Real-Time, Tobi Elkin - Friday, August 5, 2016
In an interview with eMarketer senior analyst Lauren Fisher, Michael Lampert, SV ...
- Attribution Becoming More Of A Priority For Marketers
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
A new eMarketer report, "Cracking Cross-Device Attribution in 2016: Data Quality, Blend ...