- EY's Bass Advises Industry To Embrace New Standard, Metrics, Technology
MediaDailyNews, Laurie Sullivan - Wednesday, September 28, 2016
A lack of standards, and less reliance upon them, could stifle advancemen ...
- AB InBev Notes Problems Measuring Mobile In-App Ads
Real-Time Daily, Philip Rosenstein - Tuesday, September 27, 2016
Marketers are having a hard time getting their attribution models right f ...
- How Financial Services Firms Can Improve Their Attribution
Marketing Insider: Cross-Channel, Ray Schultz - Monday, September 26, 2016
Jeff Sporn from Equifax weighs in on cross-channel marketing by banks a ...
- Programmatic's Evolution: Where Are We Now, Where Are We Going?
Real-Time Daily, Tobi Elkin - Monday, September 26, 2016
At an Advertising Week panel on the evolution of programmatic media, indust ...
- Neustar Launches Marketing Attribution Analytics Via Facebook Partnership
Real-Time Daily, Tobi Elkin - Thursday, September 22, 2016
Real-time information services provider Neustar announced a partnership with Facebook to laun ...
- SourceKnowledge Institute Launches Data-Driven Marketing Certification Program
Real-Time Daily, Tobi Elkin - Tuesday, September 13, 2016
Ad tech firm SourceKnowledge announced the launch of a free Data-Driven Marketi ...
- Speeding Up And Optimizing Your Media Spend
Marketing Insider: Cross-Channel, Ray Schultz - Monday, September 12, 2016
Marketers may be warming up to multi-channel attribution, but they're not y ...
- What Marketers Can Learn From The Cautionary Tale Of Criteo Vs. SteelHouse
Real-Time Daily, Patrick Hopf - Wednesday, September 7, 2016
You've probably heard the news: France-based Criteo and rival U.S. firm SteelHou ...