- Visual IQ Acquires Refined Labs To Strengthen Attribution In EMEA
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2016
Visual IQ's acquisition of Munich-based Refined Labs, a cross-channel marketing attribution a ...
- Judge Denies Criteo's Request To Serve Injunction Against SteelHouse
Around the Net in Real-Time, Tobi Elkin - Monday, October 31, 2016
A judge dismissed a request from France-based ad-tech company Criteo to have a preliminary injuncti ...
- Ad Fraud Isn't Only Fraud That Should Concern You
Metrics Insider, Anto Chittilappilly - Wednesday, October 26, 2016
Ad fraud is a hot topic for marketers right now. But there ...
- Massive Inefficiencies Will Disrupt Search Campaigns, Retail Holiday Sales
SearchBlog, Laurie Sullivan - Wednesday, October 26, 2016
Thanksgiving Day store closures and an increasing number of mobile searches wi ...
- How Much Will Digital Marketers Make In 2017?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2016
Marketers will be expected to have search skills as well as knowled ...
- Search Affiliate Looks To AI, Machine Learning For Ad Fraud Detection, Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 12, 2016
Affiliate marketing company Impact Radius has locked its sights on artificial intelligen ...
- Where Are You On The Attribution Maturity Scale?
Marketing Insider: Cross-Channel, Ray Schultz - Monday, October 10, 2016
Adobe's Jeff Allen weighs in on attribution models and how to measu ...
- Cross-Device Attribution Still Sticky Wicket
Around the Net in Real-Time, Philip Rosenstein - Thursday, October 6, 2016
Getting multi-device attribution hasn't gotten any easier for marketers, according to ...
- DialogTech, LiveRamp Partner To Enhance Call Attribution From Display Advertising
Real-Time Daily, Philip Rosenstein - Monday, October 3, 2016
DialogTech, the end-to-end call attribution and conversion platform, on Monday introduced DialogTe ...